Brand Storyteller & Social Media Lead

Dream Resorts; Gauteng; On-site; ZAR 240,000 - 360,000; Full time

Job summary

Dream Hotels & Resorts is seeking a Content & Social Media Co-Ordinator in Gauteng to drive the brand across organic channels. You will manage the content calendar, source stories from properties, and coordinate production with central teams, ensuring a cohesive digital presence that resonates with guests and markets.

The role requires 2–4 years in social media/digital marketing, excellent English copywriting, and proficiency with major platforms.

Qualifications

• 2-4 years' experience in social media, content or digital marketing.
• Hospitality, tourism, travel or lifestyle experience strongly advantageous.
• Excellent written English and strong copywriting ability.
• Strong understanding of Instagram, Facebook, TikTok, LinkedIn and emerging social formats.
• Basic content creation/video editing capability.
• Strong organisational and scheduling skills.
• Comfortable working across multiple brands, properties and business units simultaneously

Responsibilities

• Content planning and editorial management.
• Own and maintain the group social media and content calendar.
• Translate the annual marketing calendar into weekly and monthly content plans.
• Balance group brand storytelling, individual property and business unit exposure, tactical offers, seasonal campaigns, experiences and destination content.
• Identify content opportunities around school holidays, long weekends, events, celebrations and travel trends.
• Maintain appropriate content coverage across the portfolio.
• Coordinate content requirements with properties, central support teams and relevant business units in advance.
• Manage approved group, property and relevant business unit social channels.
• Schedule and publish organic content.
• Proactively identify and action ad hoc social media posts aligned with current events, travel trends, property updates, weather, guest-facing information.
• Adapt content by platform and maintain tone per property.
• Maintain posting schedules and channel hygiene.
• Ensure captions, links, tags, hashtags, locations and CTAs are accurate.
• Support property launches and campaigns.
• Monitor comments, messages, mentions and guest interactions.
• Respond in line with tone and guidelines.
• Escalate complaints appropriately.
• Identify recurring guest questions.
• Encourage engagement and guest advocacy.
• Maintain regular communication with properties to source content and briefs.
• Develop briefs for photography and video.
• Coordinate user-generated content permissions.
• Maintain content library and asset library.
• Identify gaps in visual content.
• Support shoots as needed.
• Produce and edit social captions, website/editorial content, campaign copy, storytelling, promotional messaging, video scripts, guest-facing marketing copy.
• Track KPIs and report on reach, engagement, growth, traffic, and campaign performance.
• Turn insights into recommendations for future content.

Skills

Social media

Copywriting

English writing

Instagram

Facebook

TikTok

LinkedIn

Content strategy

Editorial planning

Community management

Content sourcing

Organization

Tools

Instagram

Facebook

TikTok

LinkedIn

Job description

Dream Hotels & Resorts is seeking a Content & Social Media Co-Ordinator in Gauteng to drive the brand across organic channels. You will manage the content calendar, source stories from properties, and coordinate production with central teams, ensuring a cohesive digital presence that resonates with guests and markets.

The role requires 2–4 years in social media/digital marketing, excellent English copywriting, and proficiency with major platforms.