Brand Manager - FMCG

Placements24; Klerksdorp; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Bonus opportunities

Health and dental

Retirement benefits

Remote work

Home office allowance

Job summary

Placements24 is seeking a creative and strategic Brand Manager to lead brand development and marketing initiatives within the FMCG space. This fully remote role offers an opportunity to shape the identity and market presence of key brands.

You will develop compelling brand strategies, execute integrated campaigns across digital, social, and traditional channels, and drive consumer engagement to achieve business objectives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field (MBA a plus).
• 5-7 years of brand management experience in FMCG.
• Proven track record launching and growing brands.
• Strong consumer insights, market research, and IMC.
• Analytical, strategic thinking, and project management skills.
• Remote collaboration ability.

Responsibilities

• Develop and implement comprehensive brand strategies, including positioning, messaging, and long-term vision.
• Oversee integrated marketing campaigns across digital, social, ATL, BTL channels.
• Conduct market research and consumer insights to identify growth opportunities.
• Manage brand budgets and ROI.
• Collaborate with sales, product development, agencies for launches.
• Monitor brand performance and report to senior management.

Skills

Brand management

Marketing strategy

Market research

Campaign execution

Budget management

Remote work

Education

Bachelor's degree in Marketing/Business Admin

MBA (optional)

Job description

About the Role

Our client is seeking a creative and strategic Brand Manager to lead brand development and marketing initiatives within the FMCG space. This role, fully remote , offers an exciting opportunity to shape the identity and market presence of key brands. You will be responsible for developing compelling brand strategies, executing integrated marketing campaigns, and driving consumer engagement to achieve business objectives. This position is ideal for a passionate marketer who thrives in a dynamic, independent work environment and possesses a deep understanding of the FMCG consumer landscape .

Key Responsibilities

• Develop and implement comprehensive brand strategies, including positioning, messaging, and long-term vision.
• Oversee the creation and execution of integrated marketing campaigns across various channels (digital, social, ATL, BTL).
• Conduct market research and consumer insights analysis to identify growth opportunities and inform brand strategy.
• Manage brand budgets effectively, ensuring optimal allocation of resources to maximize ROI.
• Collaborate with internal teams (sales, product development, agencies) to ensure brand consistency and successful product launches.
• Monitor brand performance, analyze key metrics, and provide regular reports and recommendations to senior management.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
• 5-7 years of brand management experience, with a significant focus on the FMCG industry .
• Proven track record of successfully launching and growing brands in competitive markets.
• Strong understanding of consumer insights, market research, and integrated marketing communications.
• Excellent analytical, strategic thinking, and project management skills.
• Demonstrated ability to work effectively in a remote , collaborative setting.

Benefits

• Competitive annual salary and performance-based bonus opportunities.
• Comprehensive health, dental, and retirement benefits.
• Flexible remote work arrangement with opportunities for professional development.
• Allowance for home office setup and ongoing expenses.
• The chance to shape and grow impactful brands within the vibrant FMCG sector .