Brand Executive - New Product Development - FMCG

Placements24; Bloemfontein; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Hybrid work model

Healthcare benefits

Career progression in NPD

Job summary

Placements24 is seeking a driven Brand Executive focused on New Product Development for its FMCG client in Bloemfontein. This hybrid role blends in-office collaboration with remote flexibility as you identify market opportunities, shape concepts, and drive product launches from ideation to market.

You will collaborate with R&D, marketing, and sales, conduct market research, build business cases, manage timelines, and monitor post-launch performance, contributing to the brand strategy and

Qualifications

• Minimum 3 years of experience in brand management, marketing, or product development within the FMCG industry.
• Proven experience or strong understanding of the new product development process.
• Excellent market research and analytical skills.
• Strong project management capabilities with the ability to manage multiple priorities.
• Creative thinking and passion for innovation.

Responsibilities

• Identify market trends and consumer insights to inform new product development opportunities.
• Collaborate with R&D, marketing, and sales teams to conceptualize and develop new products.
• Manage the end-to-end NPD process, from ideation and concept testing to product launch.
• Conduct market research and feasibility studies for new product proposals.
• Develop business cases and financial projections for new product initiatives.
• Coordinate cross-functional teams to ensure timely and successful product launches.
• Assist in the development of marketing and communication plans for new products.
• Monitor post-launch performance of new products and recommend adjustments.
• Contribute to the overall brand strategy and innovation pipeline in Bloemfontein, Free State.

Skills

Brand management

NPD process

Market research

Project management

Communication

Education

Bachelor's degree (Marketing/Business/Food Science)

Job description

About the Role

Our client, a prominent innovator in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a driven and creative Brand Executive with a focus on New Product Development (NPD). This role, based in **Bloemfontein, Free State**, operates on a hybrid model, combining essential in-office collaboration with remote flexibility. You will play a pivotal role in identifying market opportunities, developing new product concepts, and bringing innovative FMCG products to life from ideation to launch. This position requires a blend of market insight, strategic thinking, and project management skills to ensure successful product introductions. Join a forward-thinking team dedicated to shaping the future of consumer goods.

Key Responsibilities

• Identify market trends and consumer insights to inform new product development opportunities.


• Collaborate with R&D, marketing, and sales teams to conceptualize and develop new products.


• Manage the end-to-end NPD process, from ideation and concept testing to product launch.


• Conduct market research and feasibility studies for new product proposals.


• Develop business cases and financial projections for new product initiatives.


• Coordinate cross-functional teams to ensure timely and successful product launches.


• Assist in the development of marketing and communication plans for new products.


• Monitor post-launch performance of new products and recommend adjustments.


• Contribute to the overall brand strategy and innovation pipeline in **Bloemfontein, Free State**.

Requirements

• Bachelor's degree in Marketing, Business, Food Science, or a related field.


• Minimum of 3 years of experience in brand management, marketing, or product development within the **FMCG** industry.


• Proven experience or strong understanding of the new product development process.


• Excellent market research and analytical skills.


• Strong project management capabilities with the ability to manage multiple priorities.


• Creative thinking and passion for innovation.


• Effective communication and interpersonal skills.


• Ability to work collaboratively in a hybrid environment.


• Knowledge of the **Bloemfontein, Free State** market is an advantage.

Benefits

• Competitive salary and potential for performance bonuses.


• Hybrid work model for a flexible work-life balance.


• Comprehensive healthcare benefits.


• Retirement savings plan.


• Opportunities for training and career progression in NPD.


• Exposure to innovative product development projects.


• Collaborative and supportive team environment.


• Be part of shaping the future of the **FMCG** market.