Brand Creative Lead: AI-Driven Vision & Leadership

Publicis Groupe Africa Pty Ltd; Johannesburg; On-site; ZAR 1,200,000 - 1,800,000; Full time

Job summary

Publicis Groupe Africa Pty Ltd seeks a Brand Creative Lead to steer the creative vision for assigned brands, ensuring output aligns with quality standards and brand guidelines. You will be the brand custodian, maintaining integrity across all visual and messaging outputs.

In this senior role, you will lead cross-functional teams, mentor creatives, and partner with clients and agency teams to deliver cohesive, high-impact campaigns.

Qualifications

• 10+ years of industry experience, with 5+ years in creative leadership.
• Proven experience in a creative leadership role, preferably within a digital or integrated agency environment.
• Demonstrated knowledge & experience in complete asset mix in design, multimedia, traditional and digital channels
• Strong portfolio demonstrating creative expertise and a successful track record in brand leadership
• Excellent communication, collaboration, and interpersonal skills
• Ability to effectively manage multiple projects, deadlines, and stakeholder expectations
• Future-first mindset with demonstrated capability in use of various AI tools & tech

Responsibilities

• Lead the execution of the creative vision for assigned brand(s), ensuring alignment with overall brand strategy and goals.
• Serve as the brand guardian, upholding brand guidelines and ensuring all creative work meets brand standards and expectations.
• Oversee the day-to-day execution of creative work by digital delivery teams, ensuring projects align with client briefs and requirements.
• Review and approve creative work, providing constructive feedback to ensure the highest quality standards.
• Work closely with clients to understand their vision and expectations, translating them into compelling creative strategies.
• Partner with account, production, and agency teams to align creative direction with brand and business objectives.
• Facilitate strong collaboration between internal teams and external partners to ensure cohesive and integrated creative output.
• Guide and mentor creative team members, fostering a culture of creativity, excellence, and continuous improvement.
• Identify opportunities for skills development and growth within the team, ensuring capability and readiness to meet evolving client needs.
• Implement and uphold quality control processes to ensure consistency and excellence across all creative outputs.
• Monitor industry trends and competitor activities to keep the brand's creative work innovative and competitive.

Skills

Brand leadership

Creative direction

Cross-functional collaboration

Mentoring and team development

Quality assurance

Client communication

AI tools knowledge

Education

10+ years industry experience in creative leadership

5+ years in digital/integrated agency environments

Job description

Publicis Groupe Africa Pty Ltd seeks a Brand Creative Lead to steer the creative vision for assigned brands, ensuring output aligns with quality standards and brand guidelines. You will be the brand custodian, maintaining integrity across all visual and messaging outputs.

In this senior role, you will lead cross-functional teams, mentor creatives, and partner with clients and agency teams to deliver cohesive, high-impact campaigns.