Brand & Content Creative Leader: Growth Campaigns

Ad Talent Africa; Midrand; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Ad Talent Africa in Midrand is seeking a creative, commercially minded Leader who can shape a brand, tell compelling stories and guide the creative process from idea to execution.

You will lead an internal team and partner with specialist agencies to produce work that drives engagement, generates leads and supports business growth across markets.

This role suits someone who loves building brands, leading talented creatives and turning innovation into campaigns that people notice and remember.

Qualifications

• 4–7 years' experience in brand marketing, content, communications or integrated marketing.
• Experience leading creative teams and managing agency partners.
• Exceptional writing, editing and storytelling skills.
• Strong judgement on design, branding and visual quality.
• Commercial mindset with experience driving engagement and growth.
• Experience managing multiple projects in a fast-paced environment.
• Comfortable using AI tools to enhance creativity and productivity.

Responsibilities

• Develop and own the brand, content and communications strategy across multiple markets.
• Build and manage the content calendar, campaign roadmap and key messaging pillars.
• Lead an internal creative team of designers and a videographer, providing direction, feedback and creative leadership.
• Own the brand voice and ensure consistency across every customer touchpoint.
• Create compelling copy and campaign narratives for product launches, digital platforms, presentations and sales materials.
• Direct creative concepts, oversee content production and approve all final creative output.
• Manage external digital and eCommerce agency partners, ensuring activity aligns with business objectives and performance targets.
• Support product launches with impactful marketing campaigns, promotional activity and sales enablement tools.
• Use AI-powered creative tools to improve workflow, content creation and campaign delivery.
• Analyse campaign performance and optimise content using data and commercial insights.
• Work closely with product development, sales and leadership teams to ensure marketing supports business growth.

Skills

Brand marketing

Leadership

Content strategy

Campaign management

Creative writing

AI-assisted creativity

Tools

AI tools for marketing

Agency management

Job description

Ad Talent Africa in Midrand is seeking a creative, commercially minded Leader who can shape a brand, tell compelling stories and guide the creative process from idea to execution.

You will lead an internal team and partner with specialist agencies to produce work that drives engagement, generates leads and supports business growth across markets.

This role suits someone who loves building brands, leading talented creatives and turning innovation into campaigns that people notice and remember.