Brand Communications Coordinator - Vans

Ares Holdings; Cape Town; On-site; ZAR 180,000 - 300,000; Full time

Job summary

Ares Holdings in Cape Town seeks a Brand Communications Co-ordinator to support the Brand Communications Manager, coordinating social media, PR, events and partnerships. You will assist with content creation, media liaison, and campaign analysis to enhance brand presence and engage audiences.

With 2–4 years in brand communications, you will work across marketing, creative and product teams, ensure timely delivery, and maintain strong stakeholder relationships while upholding brand voice.

Qualifications

• Brand communications and PR support required.
• Coordinate campaigns, events and activations.
• Assist in content creation for multiple channels.
• Stay updated with industry trends to drive ideas.

Responsibilities

• Develop and manage social media channels and content aligned with the brand voice.
• Identify and coordinate partnerships and activations.
• Collaborate with marketing, creative and product teams for alignment.
• Support media relations, inquiries and press releases distribution.
• Gather data and analyze brand communications performance.
• Handle ad hoc duties and maintain professional stakeholder interactions.

Skills

Content creation

Social media

Media relations

Public relations

Campaign analysis

Project management

Digital marketing

Brand strategy

Education

Grade 12

Marketing qualification

Tools

MS Office

CMS

Job description

JOB TITLE

Brand Communications Co-ordinator

DEPARTMENT

Ares Holdings, Brands

REPORTING TO

Brand Communications Manager

DIRECT REPORTS

TBC

KEY CUSTOMERS

Brand team, Ambassadors, Customers

MAIN PURPOSE

As a Brand Communications Coordinator, you will provide essential support to the Brand Communications Manager in executing integrated communication strategies and activities that enhance the brands presence and engage target audiences. You will assist in coordinating brand communications, public relations, events, partnerships, and collaborations.

ACCOUNTABILITY 1: SOCIALMEDIA MANAGEMENT

• Develop, implement, and manage various social media channels.
• Content Creation: Assist in developing engaging brand narratives and content for various communication channels, including social media, blogs, press releases, and internal communications.
• Collaborate with the creative team to ensure content is aligned with the brand's voice and guidelines.
• Stay Updated: Stay informed about the latest industry trends, digital media advancements, and emerging communication platforms to bring fresh ideas and innovation to the team.

KEY ACCOUNTABILITY 2: PARTNERSHIPS AND COLLABORATIONS

• Support in identifying and researching potential strategic partnerships and collaborations.
• Assist in coordinating partnerships, collaborations, and related activations.

KEY ACCOUNTABILITY 3: CROSS-FUNCTIONAL COLLABORATION

• Collaborate with various internal teams, such as marketing, creative, and product, to ensure alignment and integration of brand communication initiatives with broader brand strategies.

KEY ACCOUNTABILITY 4: PUBLIC RELATIONS SUPPORT

• Assist in building and maintaining relationships with media outlets, influencers, and industry partners.
• Support in the coordination of media inquiries, sample requests, and press releases distribution.

KEY ACCOUNTABILITY 5: REPORTING AND ANALYSIS

• Assist in gathering and analysing data to evaluate the effectiveness of brand communication initiatives and activations.
• Support in preparing reports to track progress and identify areas for improvement.

KEY ACCOUNTABILITY 6: AD HOC DUTIES

• Respond to emails and office correspondence.
• Keep work area clean and tidy.
• Support the mission, vision and core values of the company.
• Meet prescribed deadlines and targets.
• Professional interaction and liaison with customers, suppliers and employees always.
• Any other reasonable and lawful ad hoc tasks or duties that may be required from time to time.

COMPETENCY PROFILE

(Skills, knowledge, abilities, attributes and behaviours that are required to do this specific job well)

KEY LEADERSHIP & INTERPERSONAL COMPETENCIES

(Behaviours that enhance the desired culture, values and the pursuit of the core purpose of the business

• VALUES:
• We believe in the power of brands and growing brands responsibly
• We believe in developing and building our teams for the benefit of all stakeholders
• We believe in continuous investment into our people and our business platforms
• We care deeply about our environment and our people
• LEADERSHIP & RELATIONSHIP BEHAVIOURS
• Collaboration: Works effectively with cross-functional teams to align brand messaging and strategies.
• Influencing skills: Ability to positively influence stakeholders and drive brand communication goals.
• Team support: Provides support and guidance to team members, fostering a cooperative work environment.
• Stakeholder management: Builds and maintains strong relationships with internal teams, media, and external partners.
• Effective communication: Communicates clearly and consistently, both internally and externally, ensuring brand message alignment.
• Conflict resolution: Handles disagreements or misunderstandings with professionalism and a focus on constructive outcomes.
• Adaptability: Flexible in adjusting to shifting priorities while maintaining focus on brand objectives.
• Leadership by example: Demonstrates a high level of professionalism and commitment to brand values, motivating others.

TECHNICAL AND FUNCTIONAL COMPETENCIES

Specific technical, functional and professional skills, knowledge, abilities, attributes and aptitudes that are required to be able to do this job well relative to the delivery of the Main Purpose and Key Accountabilities

• Brand strategy implementation: Ability to execute brand communication strategies across multiple platforms.
• Content creation: Skills in writing, editing, and creating engaging content for various communication channels (social media, press releases, blogs, etc.).
• Media relations: Knowledge of building and maintaining relationships with media outlets and influencers.
• Project management: Strong organizational skills to manage multiple brand communication projects simultaneously.
• Digital marketing: Proficiency in using digital marketing tools (e.g., social media platforms, analytics tools, content management systems).
• Campaign analysis: Ability to track, measure, and report on the performance of brand communication campaigns.
  • Brand consistency: Ensures all communication materials align with the brand’s voice, guidelines, and values.
  • Crisis communication: Skilled in managing and responding to brand-related crises or negative publicity.
  • Market research: Conducts research to understand target audiences, industry trends, and competitive landscape.

Visual communication: Basic knowledge of design principles to collaborate with creative teams for visual content.

MINIMUM REQUIREMENTS

Education

• Grade 12(Matric)
• Tertiary qualification in Marketing, Communications, Public Relations, Media, Journalism or a related field is advantageous

Experience

• 2-4 years’ experience in brand communications, public relations, social media, events or marketing coordination roles
• Practical experience supporting brand campaigns, events, product launches or activations
• Exposure to media liaison, influencer engagement or partnership coordination
• Experience working across digital and traditional communication channels
• Experience in a lifestyle, sports, fashion or consumer brand environment is advantageous

Industry Knowledge

• Working understanding of brand positioning, storytelling and consistent brand messaging
• Knowledge of content creation for social, press, digital and internal communication platforms
• Exposure to public relations processes, including media lists, press releases and sample coordination
• Understanding of event and activation support, including logistics, timelines and stakeholder coordination
• Familiarity with digital media platforms, social media tools and basic performance metrics
• Ability to assist with campaign reporting and insight gathering
• Strong written and verbal communication skills with attention to tone, detail and accuracy
• Well-developed organisational and project coordination skills
• Ability to manage multiple tasks and deadlines in a fast-paced environment
• Strong administrative discipline and follow-through