Brand Activation Manager

Placements24; Polokwane; Hybrid; ZAR 1,117,000 - 1,756,000; Full time

Benefits offered by this job

Competitive salary and performance/in‑

Fully remote work arrangement withflex

Job summary

Placements24 is seeking an energetic Brand Activation Manager to join its marketing team. This role is remote, enabling you to drive impactful brand experiences for FMCG products from anywhere and collaborate with cross‑functional teams.

You will develop and execute integrated campaigns, manage promotions and events, coordinate with sales for POS execution, and analyze campaign performance to optimize results.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in brand management, marketing, or event management, preferably within the FMCG sector.
• Proven ability to develop and execute successful brand activation campaigns.
• Strong understanding of marketing principles and consumer engagement strategies.
• Excellent project management, organizational, and communication skills.
• Ability to work independently and manage multiple projects simultaneously in a remote work environment.

Responsibilities

• Develop and implement integrated brand activation strategies and promotional campaigns across various channels.
• Plan and execute in-store promotions, sampling events, sponsorships, and digital activations.
• Collaborate with sales teams to ensure activation programs are executed at the point of sale.
• Track and analyze the performance of activation campaigns, reporting on key metrics and providing insights for optimization.
• Work with external agencies and suppliers to develop creative assets and execute campaign elements.
• Ensure all brand activations are aligned with brand guidelines and marketing objectives.

Skills

Brand management

Marketing strategy

Event management

Project management

Communication skills

Independent worker

Education

Bachelor's degree in Marketing, Business Administration, or a related field

Job description

About the Role

Our client is seeking an energetic and creative Brand Activation Manager to join their marketing team. This position is remote, allowing you to drive impactful brand experiences from anywhere. You will be responsible for developing and executing innovative marketing campaigns and promotions designed to enhance brand visibility, engage consumers, and drive sales for our FMCG products. This role requires a passion for connecting with consumers and a strategic approach to creating memorable brand interactions.

Key Responsibilities

• Develop and implement integrated brand activation strategies and promotional campaigns across various channels.
• Manage the planning and execution of in-store promotions, sampling events, sponsorships, and digital activations.
• Collaborate with sales teams to ensure effective execution of activation programs at the point of sale.
• Track and analyze the performance of activation campaigns, reporting on key metrics and providing insights for optimization.
• Work with external agencies and suppliers to develop creative assets and execute campaign elements.
• Ensure all brand activations are aligned with brand guidelines and marketing objectives.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in brand management, marketing, or event management, preferably within the FMCG sector .
• Proven ability to develop and execute successful brand activation campaigns.
• Strong understanding of marketing principles and consumer engagement strategies.
• Excellent project management, organizational, and communication skills.
• Ability to work independently and manage multiple projects simultaneously in a remote work environment.

Benefits

• Competitive salary and performance incentives.
• Full remote work arrangement with flexible scheduling.
• Comprehensive health insurance and wellness programs.
• Paid time off and opportunities for professional growth.
• Chance to work with dynamic and well-known FMCG brands.