B2B Social Media Manager – Construction Software

RIB Software; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

WESOP program

After Work Activities

Hybrid working

Job summary

RIB Software is seeking a seasoned Social Media Manager to join the Global Marketing Team. You will attract and engage targeted virtual communities, driving website traffic and revenue through strategic social media initiatives.

You will develop content plans, coordinate with regional teams, and manage campaigns while leveraging analytics to deliver KPI-driven insights and grow brand awareness across markets.

Qualifications

• 5+ years of experience in a senior social media role.
• Proven B2B or SaaS social media management experience.
• Strong stakeholder management and cross-functional collaboration skills.
• Commercially minded with the ability to understand customer needs and business objectives.
• Strong problem solving, prioritisation, and project management skills.
• Experience analysing data, reporting on performance, and turning insights into action.
• Excellent communication skills with the ability to present business and creative concepts.
• Experience managing paid social media campaigns and Account-Based Marketing initiatives.
• Basic understanding of SEO and content distribution strategies.
• Proficiency with Google Analytics, Sprout, Oktopost, or similar platforms.
• English proficiency at C1 level.

Responsibilities

• Develop and execute social media content plans aligned with the RIB brand, purpose, and business objectives.
• Create and manage engaging content across social platforms, including copy, visuals, videos, campaigns, and community engagement.
• Partner with regional marketing, demand generation, product marketing, and creative teams to deliver targeted, high-impact campaigns.
• Manage daily social media activity, respond to audience queries, and foster meaningful engagement.
• Monitor performance using analytics tools and provide monthly KPI-driven reports and insights.
• Conduct competitor analysis and share recommendations, benchmarks, and market insights.
• Stay current with social media trends, best practices, emerging platforms, and technologies.
• Build and manage an employee advocacy program while enabling colleagues to leverage social media and social selling effectively.
• Drive measurable business outcomes from social media, including lead generation, pipeline contribution, and brand awareness.
• Establish and govern global social media guidelines, content standards, and brand voice across all markets.
• Review and approve key campaigns and strategic social content to ensure brand consistency and quality.
• Leverage AI and automation tools to scale content creation, optimize performance, improve efficiency, and train internal teams on AI-enabled social media practices.

Skills

Senior social media management

B2B or SaaS social media

Stakeholder management

Commercial mindset

Data analysis & reporting

Paid social campaigns & ABM

SEO understanding

English proficiency (C1)

Tools

Google Analytics

Sprout

Oktopost

Job description

About RIB

Driven by transformative digital technologies and trends, we are RIB and have made it our purpose to propel the industry forward and make engineering and construction more efficient and sustainable. Built on deep industry expertise and best practice, with our people at the heart of everything we do, we deliver the world's leading end-to-end lifecycle solutions that empower our industry to build better.

With a steadfast commitment to innovation and a keen eye on the future, RIB comprises over 2,500 talented individuals who extend our software’s reach to over 100 countries worldwide. We are experienced experts and professionals from different cultures and backgrounds and we collaborate closely to provide transformative software products, innovative thinking, and professional services to our global market. Our strong teams across the globe enable sustainable product investment and enhancements, keeping our clients at the cutting edge of engineering, infrastructure, and construction technology.

We know our people are our success – join us to be part of a global force that uses innovation to enhance the way the world builds.

Find out more at RIB Careers.

Job Overview

We’re looking for an Independent Thinker to join our Global Marketing Team as a Social Media Manager, reporting directly to the Global Content Marketing Lead. In this role you attract and interact with targeted virtual communities and networks, achieving superior customer engagement, website traffic, and revenue by strategically leveraging all aspects of the social media marketing channel.

Key responsibilities

• Develop and execute social media content plans aligned with the RIB brand, purpose, and business objectives.
• Create and manage engaging content across social platforms, including copy, visuals, videos, campaigns, and community engagement.
• Partner with regional marketing, demand generation, product marketing, and creative teams to deliver targeted, high-impact campaigns.
• Manage daily social media activity, respond to audience queries, and foster meaningful engagement.
• Monitor performance using analytics tools (Google Analytics, Sprout, Oktopost, etc.) and provide monthly KPI-driven reports and insights.
• Conduct competitor analysis and share recommendations, benchmarks, and market insights.
• Stay current with social media trends, best practices, emerging platforms, and technologies.
• Build and manage an employee advocacy program while enabling colleagues to leverage social media and social selling effectively.
• Drive measurable business outcomes from social media, including lead generation, pipeline contribution, and brand awareness.
• Establish and govern global social media guidelines, content standards, and brand voice across all markets.
• Review and approve key campaigns and strategic social content to ensure brand consistency and quality.
• Leverage AI and automation tools to scale content creation, optimize performance, improve efficiency, and train internal teams on AI-enabled social media practices.

Essential Requirements

• 5+ years of experience in a senior social media role.
• Proven B2B or SaaS social media management experience.
• Strong stakeholder management and cross-functional collaboration skills.
• Commercially minded with the ability to understand customer needs and business objectives.
• Strong problem solving, prioritisation, and project management skills.
• Experience analysing data, reporting on performance, and turning insights into action.
• Excellent communication skills with the ability to present business and creative concepts.
• Experience managing paid social media campaigns and Account-Based Marketing initiatives.
• Basic understanding of SEO and content distribution strategies.
• Proficiency with Google Analytics, Sprout, Oktopost, or similar platforms.
• English proficiency at C1 level.

Advantageous

• Experience or background in the construction industry.
• Familiarity with CRM tools, especially Salesforce.
• Proficiency in additional languages (e.g., German, Danish, Spanish).

Benefits and Support

• A structured start: individual onboarding, organized networking.
• Goodies like Company Share Ownership Program (WESOP) & After Work Activities.
• A modern working model: trust-based working hours, flexible working hours, possibility of hybrid working.
• Career development/prospects: team or role-based development/training, individual development/training, national and international career prospects within the RIB Group or Schneider Electric.

RIB may require all successful applicants to undergo and pass a comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, and credit check. Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.

RIB is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.

Come and join RIB to create the transformative technology that enables our customers to build a better world.