B2B Copywriter & Marketing Coordinator — Remote SA

Purple Sales; Cape Town; Remote; ZAR 300,000 - 420,000; Full time

Job summary

Purple Sales Solutions is hiring a full-time B2B Copywriter & Marketing Coordinator to execute weekly outbound content and design marketing materials that fuel our outbound lead generation programs. This hands-on role supports multi-client campaigns and requires strong English writing, analytics, and HubSpot knowledge.

Based in South Africa, you will contribute to scaling outbound demand generation while collaborating with a global client base and leveraging best-in-class tools to drive

Qualifications

• BA/BS in Business, Marketing, or CS is required.
• 2+ years in a B2B Sales Development Content Writer team, or agency setting.
• Experience managing sales/email engagement tools (Lemlist, Apollo, Instantly, Salesloft, Outreach.io).
• Proven weekly content production at scale and effective competitor analysis.
• Understanding of sales processes and CRM integration (HubSpot + APIs).
• Strong analytical skills (Excel) and excellent written English.

Responsibilities

• Create sales development materials for outbound campaigns.
• Create follow-up email templates and outbound email sequences.
• Create call scripts and marketing briefs / pdf sales content.
• Implement emails in sequence tools (Instantly, HubSpot) and maintain reports/dashboards.
• Develop and maintain reports to improve system usability.

Skills

Lemlist

Apollo

Instantly

Salesloft

Outreach.io

Content production at scale

Competitor analysis

Sales processes understanding

HubSpot

API & Zapier integration

Excel reporting

Excellent written English

Word proficiency

Claude.ai familiarity

Multilingual (French/German a plus)

Design basics (Canva/Figma/Adobe)

Web basics (WordPress/Webflow/HTML/CSS

Education

BA/BS in Business, Marketing, or Computer Science

Tools

HubSpot

Zapier

Job description

Purple Sales Solutions is hiring a full-time B2B Copywriter & Marketing Coordinator to execute weekly outbound content and design marketing materials that fuel our outbound lead generation programs. This hands-on role supports multi-client campaigns and requires strong English writing, analytics, and HubSpot knowledge.

Based in South Africa, you will contribute to scaling outbound demand generation while collaborating with a global client base and leveraging best-in-class tools to drive