AI-Powered Web Designer — CRO & Design Systems

Flight Centre Travel Group; Johannesburg; On-site; ZAR 360,000 - 480,000; Full time

Job summary

Flight Centre Travel Group seeks a talented Web Designer to elevate the digital experience across brands by creating bold, high-performing web experiences that drive engagement and conversion.

You will combine visual design craft with data-driven decision-making, collaborating with Marketing, Brand, Product, and Development teams to evolve design systems and stay ahead with AI-assisted processes. This role is based in Johannesburg, offering a path to impact global digital experiences.

Qualifications

• Bachelor's degree in Graphic Design, Visual Communication, Digital Media, or equivalent practical experience.
• 3+ years' experience in a web design, website design, or digital design role.
• Strong portfolio demonstrating completed web design projects.
• Experience owning or leading a significant website project or digital experience.
• Experience building or contributing to design systems and component libraries.
• Hands-on CRO, A/B testing, or optimisation initiatives.
• Proficiency with GA4 or a comparable analytics platform.
• Advanced skills in Figma and modern digital design practices.
• Experience designing for Webflow, Drupal, or similar CMS platforms (preferred).
• Experience in B2B environments and/or the travel industry (preferred).
• Experience working within an in-house marketing or digital team (preferred).
• Knowledge of WCAG 2.1 AA accessibility standards (preferred).
• Experience using AI-powered design tools such as Figma AI and Claude (preferred).

Responsibilities

• Design visually compelling websites, landing pages, and campaign experiences across Webflow, Drupal, and similar CMS platforms.
• Create engaging layouts, visual hierarchies, and user experiences that balance brand excellence with conversion performance.
• Design responsive experiences across desktop, tablet, and mobile platforms.
• Own and evolve the web design system, including component libraries, visual standards, and documentation.
• Create production-ready design specifications and collaborate closely with developers to ensure high-quality implementation.
• Review completed digital experiences and provide feedback to maintain design precision and consistency.
• Analyse user behaviour using tools such as Microsoft Clarity, VWO, and GA4 to identify optimisation opportunities.
• Develop and implement conversion-focused design improvements based on behavioural insights and data.
• Partner with stakeholders to prioritise website enhancements that deliver measurable commercial outcomes.
• Use analytics and performance reporting to inform design decisions and continuous improvement initiatives.
• Leverage AI-powered design tools and workflows to increase efficiency, quality, and innovation.
• Stay current on emerging digital design trends and AI-assisted design practices.
• Champion visual quality and brand consistency across all digital touchpoints.
• Support digital marketing initiatives through the design of web assets, templates, and campaign materials.

Skills

UI/UX design

Web design systems

Figma

GA4 analytics

A/B testing

Accessibility WCAG 2.1 AA

AI-assisted design tools

Education

Bachelor's degree in Graphic Design / Visual Communication / Digital Media

Tools

GA4

Figma

Webflow

Drupal

Job description

Flight Centre Travel Group seeks a talented Web Designer to elevate the digital experience across brands by creating bold, high-performing web experiences that drive engagement and conversion.

You will combine visual design craft with data-driven decision-making, collaborating with Marketing, Brand, Product, and Development teams to evolve design systems and stay ahead with AI-assisted processes. This role is based in Johannesburg, offering a path to impact global digital experiences.