AI-Driven Digital Marketing Expert (Remote Contract)

peopleworth; Paarl; On-site; AUD 111,000 - 221,000; Full time

Benefits offered by this job

Remote contract

Flexible scheduling

Job summary

peopleworth is seeking an experienced, AI-first Digital Marketing Industry Subject Matter Expert to enrich a professional marketing learning programme. The role focuses on integrating generative AI into modern marketing workflows and emphasising critical thinking, judgement, and brand context.

The contract spans roughly 30 working days between September 2026 and May 2027, with remote collaboration across AI-enabled marketing practice, research, strategy, content, and measurement.

Qualifications

• Hands-on experience applying generative AI in professional digital marketing workflows.
• Understanding AI impact on strategy, research, content, campaigns, analytics.
• Ability to critically evaluate AI-generated outputs with professional judgement.
• Extensive experience across digital marketing strategy, channels and measurement.
• Strong written communication and ability to explain complex judgement.

Responsibilities

• Review learning materials and assessments to reflect current AI-enabled marketing practice.
• Provide practitioner guidance on how generative AI and tech are changing workflows and outputs.
• Develop practical guidance showing how marketers can use AI effectively with brand context and commercial awareness.
• Advise on assessment design for capabilities where AI can draft outputs or analyses.
• Collaborate with learning designers and academics to translate curriculum into applied learning experiences.

Skills

Generative AI in marketing

AI in marketing workflows

Digital marketing strategy

Campaign development

Analytics & measurement

Professional judgement

Written communication

Stakeholder collaboration

Job description

peopleworth is seeking an experienced, AI-first Digital Marketing Industry Subject Matter Expert to enrich a professional marketing learning programme. The role focuses on integrating generative AI into modern marketing workflows and emphasising critical thinking, judgement, and brand context.

The contract spans roughly 30 working days between September 2026 and May 2027, with remote collaboration across AI-enabled marketing practice, research, strategy, content, and measurement.