Africa Music Growth Lead

Lex; Cape Town; On-site; ZAR 1,000,000 - 1,800,000; Full time

Job summary

Platoon Africa Marketing Lead role driving global marketing delivery for Africa roster, blending social, paid media, PR and events into standout campaigns. You will translate global vision for Africa markets, aligning with artists and partners across the continent.

Ideal candidates bring deep music industry experience, strong data literacy, and entrepreneurial spirit to lead cross-functional teams and deliver on strategic initiatives in a dynamic environment.

Qualifications

• Experience creating holistic global marketing strategies for artists.
• Strong data literacy and ability to translate insights into actions.
• Music industry experience required, ideally with a record label, distributor, or management company.
• Excellent communication and presentation skills.
• Strong project management and ability to keep projects on timeline.
• Entrepreneurial spirit; start-up experience a plus.
• Comfortable operating with ambiguity.
• Able to identify and design new processes and systems.

Responsibilities

• Own the global delivery of marketing strategy for Platoon Africa's artist roster, blending social, paid media, PR, radio, direct-to-fan, and events into best-in-class campaigns.
• Establish and execute Platoon Africa's B2B and B2C marketing and PR strategy, translating global vision for Africa market.
• Act as senior marketing counterpart to Music leads, ensuring alignment on priorities, campaigns, and budget.
• Develop and manage partner relationships across media, digital, and culture verticals for artists and partnerships.
• Collaborate with Apple Music and Apple Services to align on objectives across SA and the continent.
• Use insights and analytics to guide marketing effectiveness and audience growth.
• Lead cross-functional teams to deliver campaign assets on time and on budget.
• Foster innovation in how Platoon Africa delivers artist services and connects with fans online and IRL.
• Provide local marketing support for international priority artists to reach target markets effectively.
• Drive internal process improvement and knowledge sharing with monthly reporting.

Skills

Artist marketing strategy

Data-driven marketing

Tools

Marketing analytics tools

Job description

Platoon Africa Marketing Lead role driving global marketing delivery for Africa roster, blending social, paid media, PR and events into standout campaigns. You will translate global vision for Africa markets, aligning with artists and partners across the continent.

Ideal candidates bring deep music industry experience, strong data literacy, and entrepreneurial spirit to lead cross-functional teams and deliver on strategic initiatives in a dynamic environment.