Remote Performance Marketer - Paid Search for Global B2B

the-global-talent-co; Venezuela; A distancia; VES 51.546.000 - 94.502.000; Jornada completa

Descripción de la vacante

The Global Talent Co. is seeking a data-driven Performance Marketer (Paid Search focus) to join our in-house team. This role supports Google Ads and broader paid media efforts across Meta, LinkedIn, and emerging platforms, with a global candidate acquisition mission.

Ideal candidates have 3–6 years of hands-on experience in paid search, strong analytics skills, and a proven track record of scaling campaigns across multiple international markets. Remote-first environment preferred.

Formación

• 3–6 years hands-on experience managing Google Ads (Paid Search) campaigns, with additional experience across Meta and/or LinkedIn Ads.
• Strong understanding of keyword research, search intent, bidding strategies, match types, and conversion optimization.
• Proven success improving campaign performance while reducing acquisition costs.
• Strong analytical mindset with experience using Google Analytics, Looker Studio, Mixpanel, or similar reporting tools.
• Comfortable managing and scaling paid advertising budgets across multiple channels.
• Experience collaborating with creative teams to develop high-converting advertising assets.
• Familiarity with emerging advertising platforms such as Reddit Ads, X Ads (Twitter), or TikTok Ads.
• Highly autonomous, organized, and comfortable working in a remote-first environment.
• Proven experience running B2B paid media campaigns, with a strong emphasis on lead generation and performance marketing.
• Experience managing and optimizing campaigns across multiple international markets, regions, or global audiences.

Responsabilidades

• Plan, manage, and optimize Google Ads (Paid Search) campaigns while supporting paid media initiatives across Meta and LinkedIn.
• Own keyword strategy, bidding strategies, and search intent optimization to drive high-quality candidate acquisition.
• Test and experiment with emerging advertising platforms such as Reddit, X (Twitter), and TikTok.
• Own the complete lifecycle of paid campaigns, including targeting, creative briefing, testing, optimization, reporting, and ongoing improvements.
• Partner closely with the Creative and Content teams to develop and continuously improve high-performing ad creatives.
• Monitor and optimize performance using KPIs such as CPL, CPA, and ROAS.
• Analyze campaign performance and transform data into actionable recommendations.
• Stay up to date on platform updates, algorithm changes, advertising trends, and industry best practices.
• Continuously A/B test headlines, creatives, landing pages, audiences, and calls-to-action to maximize conversion rates.
• Build and maintain performance dashboards and communicate campaign insights to leadership.

Conocimientos

Google Ads

Keyword Research

B2B Marketing

Campaign Optimization

Analytics

Remote Work

Herramientas

Google Analytics

Looker Studio

Mixpanel

CRM Integrations

Descripción del empleo

The Global Talent Co. is seeking a data-driven Performance Marketer (Paid Search focus) to join our in-house team. This role supports Google Ads and broader paid media efforts across Meta, LinkedIn, and emerging platforms, with a global candidate acquisition mission.

Ideal candidates have 3–6 years of hands-on experience in paid search, strong analytics skills, and a proven track record of scaling campaigns across multiple international markets. Remote-first environment preferred.