Marketing Specialist

Virtustant; Venezuela; Presencial; VES 51.458.000 - 77.187.000; Jornada completa

Descripción de la vacante

Virtustant is seeking a Meta / Google / TikTok Ads Specialist to manage and scale paid acquisition for a U.S.-based eCommerce business. The role focuses on campaigns across Google Ads, Meta and TikTok, with audience strategies, testing, and ROAS optimization.

The ideal candidate has at least 2 years of experience with U.S. brands, strong analytics, and English communication skills, and will work Monday-Friday 9:00 AM–5:00 PM PT. Salary paid in USD or local currency.

Formación

• Minimum 2 years of paid media experience for U.S.-based companies.
• Experience with U.S. eCommerce consumer brands.
• Advanced experience with Google Ads, Meta Ads Manager and TikTok Ads Manager.
• Strong knowledge of GA4, GTM, Meta Pixel and conversion tracking.
• Experience managing performance budgets and optimizing ROAS, CPA and CAC.
• Excellent analytical skills and English communication.

Responsabilidades

• Develop, launch and optimize campaigns across Google Ads, Meta and TikTok Ads.
• Build audience strategies including prospecting, retargeting and lookalikes.
• Execute creative, copy and landing page A/B tests.
• Monitor budgets and maximize ROAS.
• Implement and maintain accurate conversion tracking using GA4, GTM and Meta Pixel.
• Analyze performance and deliver actionable insights.
• Partner with creative and marketing teams to improve campaign performance.
• Stay current on platform updates and industry best practices.

Conocimientos

Analytical skills

English communication

Herramientas

Google Ads

Meta Ads Manager

TikTok Ads Manager

GA4

GTM

Meta Pixel

Descripción del empleo

Job Title: Meta / Google / TikTok Ads Specialist

About the Company:

Our client is a fast-growing U.S.-based direct-to-consumer eCommerce business.

Job Description:

We are seeking a performance-driven Paid Media Specialist to manage and scale paid acquisition for a fast-growing U.S.-based direct-to-consumer eCommerce business. The ideal candidate has recent experience managing advertising for U.S. brands and a proven ability to optimize campaigns that drive revenue, customer acquisition, and profitable growth.

Responsibilities of the role:

• Develop, launch and optimize campaigns across Google Ads, Meta and TikTok Ads.
• Build audience strategies including prospecting, retargeting and lookalikes.
• Execute creative, copy and landing page A/B tests.
• Monitor budgets and maximize ROAS.
• Implement and maintain accurate conversion tracking using GA4, GTM and Meta Pixel.
• Analyze performance and deliver actionable insights.
• Partner with creative and marketing teams to improve campaign performance.
• Stay current on platform updates and industry best practices.

Required Experience and Qualifications:

• Minimum 2 years of recent experience managing paid media for U.S.-based companies (mandatory).
• Experience with U.S. eCommerce consumer brands (mandatory).
• Advanced experience with Google Ads, Meta Ads Manager and TikTok Ads Manager.
• Strong knowledge of GA4, GTM, Meta Pixel and conversion tracking.
• Experience managing performance budgets and optimizing ROAS, CPA and CAC.
• Excellent analytical skills and English communication.

Preferred Skills:

• Experience with Klaviyo or similar email marketing platforms.
• Knowledge of CRO and attribution models.
• Familiarity with creative testing frameworks for DTC brands.

Schedule:

Full-Time

Monday-Friday

9:00 AM – 5:00 PM PT

Salary and Benefits:

• Payment in USD or Local Currency according to candidate's preference.