Marketing Manager

Transsion; Caracas; On-site; VES 37,367,000 - 48,043,000; Full time

Job summary

Transsion Venezuela is seeking a Regional Marketing Manager to lead GTM and product launches for Infinix smartphones in Venezuela. You will shape product positioning, omni-channel promotion, and drive brand awareness and sales.

The role requires 3+ years in marketing for tech/electronics, strong local consumer insights, and fluency in English and Spanish to enable cross-border collaboration and effective communications with regional teams.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related fields.
• 3+ years of marketing experience in 3C consumer electronics, smart hardware, or renowned FMCG brands. Prior smartphone GTM or localized marketing is preferred.
• Fluent in English and Spanish for business communications and cross-border collaboration.

Responsibilities

• GTM Integrated Marketing & Product Launches: formulate and execute IMC/GTM strategies for Infinix smartphones in Venezuela and oversee end-to-end lifecycle from positioning to omni-channel promotion.
• In-Depth Local Consumer Insights & Market Analysis: establish local research framework, profile demographics, usage, purchase motivations, and price sensitivity; deliver regular market opportunity reports.
• Localized Content & Digital Marketing: manage local social media, produce short videos and campaigns tailored to youth; leverage AI tools for ideation and scripting.
• KOL Management & Cross-Industry Partnerships: build local influencer network; expand PR, media partnerships, co-branding and event sponsorships.
• Team Leadership, Budget & Execution Delivery: lead the local marketing team and ensure high-quality execution across all campaigns, adhering to company directives.

Skills

Integrated Marketing

GTM Strategy

Market Research

Bilingual English/Spanish

Education

Bachelor's degree in Marketing or related field

Job description

Reporting To: Regional Marketing Director / Country manager

Employment Type: Full-time

Job Responsibilities

GTM Integrated Marketing & Product Launches:

Formulate and execute Integrated Marketing Communications (IMC) and Go-To-Market (GTM) strategies for Infinix smartphones and ecosystem products in Venezuela; oversee the end-to-end lifecycle from product positioning and feature conceptualization to omni-channel promotion, boosting brand awareness and sales conversion.

In-Depth Local Consumer Insights & Market Analysis:

• Establish an end-to-end local user research and consumer insights framework; lead studies on demographic profiling, usage habits, purchase motivations, replacement cycles, and price sensitivity.
• Uncover pain points and cultural touchpoints among local Venezuelan youth to translate consumer insights into product selling points, localized storytelling, and promotional strategies.
• Continuously monitor the Venezuelan smartphone landscape, retail ecosystem, and competitor dynamics; deliver comprehensive competitor analyses and forward-looking market opportunity reports on a regular basis.

Localized Content & Digital Marketing:

Manage the local social media matrix (TikTok, Instagram, etc.); produce high-engagement short videos, trending topics, and interactive campaigns tailored to local youth preferences; integrate AI tools to enhance efficiency in creative ideation and scriptwriting.

KOL Management & Cross-Industry Partnerships:

Build and nurture an ongoing local network of tech, lifestyle, and entertainment influencers (KOLs/KOCs); expand local PR, media partnerships, co-branding initiatives, and major event sponsorships to strengthen brand trust and youth identity.

Collaborate with sales and retail teams to plan and execute offline roadshows, POSM deployment, pop-up stores, and seasonal promotional campaigns (e.g., Mother's Day, Black Friday, Christmas) to drive retail sell-out and enhance channel loyalty.

Team Leadership, Budget & Execution Delivery:

Lead, guide, and assess the local marketing team; adhere strictly to company work assignments and operational arrangements to ensure high-quality execution across all marketing campaigns.

Requirements

Education & Experience:

• Bachelor’s degree or above in Marketing, Communications, Business Administration, or related fields.
• 3+ years of marketing experience in 3C consumer electronics, smart hardware, or renowned FMCG brands. Prior experience in smartphone GTM execution or localized marketing is strongly preferred.
• Fluent in both English and Spanish as working languages (capable of business communications, reporting, and cross-border collaboration).

Professionalism & Work Ethic:

• Strong sense of responsibility, proactive execution, and organizational discipline; willing to strictly follow company arrangements, directives, and task assignments.
• High stress tolerance with the flexibility to accommodate overtime and fast-paced demands during campaign execution, promotional peaks, and new product launches.

Core Competencies:

• Proficient in qualitative and quantitative user research methods with strong data sensitivity and insights-to-action capabilities.
• In-depth understanding of the local Venezuelan social media landscape, influencer ecosystem, mainstream media channels, and offline retail environment.
• Solid end-to-end project management skills, cross-functional coordination, and crisis PR response capabilities.

Preferred Qualifications (Plus)

• Experience in marketing synergy or cross-border project execution across other Latin American (LATAM) markets.
• Deep familiarity with local tech communities, youth esports/gaming subcultures, or urban lifestyle trends.