YouTube Strategy & Operations Manager

The Now Agency Inc.; New York (NY); On-site; USD 70,000 - 120,000; Full time

Job summary

The Now Agency Inc. is seeking an experienced YouTube strategist to own channel operations end-to-end, including publishing, metadata, and optimization of channel architecture.

You will monitor health, analyze performance, and translate insights into actionable plans across multiple client channels. You will collaborate with strategy, creative, and production teams to develop roadmaps, test formats, and deliver clear client reports, driving growth and engagement in a fast-moving agency

Qualifications

• 3–5+ years of experience managing YouTube, digital video, or related field.
• Hands-on experience publishing and optimizing YouTube channels for brands, publishers, agencies, creators, or media companies.
• Deep fluency in YouTube Studio and YouTube Analytics, with understanding of discovery and retention drivers.
• Strong grasp of YouTube best practices: titles, thumbnails, hooks, pacing, structure, and formats.
• Experience building channel strategies, roadmaps, and programming calendars.

Responsibilities

• Own YouTube channel operations end-to-end: publishing, scheduling, metadata, thumbnails, playlists, captions, end screens, and channel settings.
• Optimize channel architecture for easy discovery and viewing continuity across content.
• Monitor channel health: resolve issues, copyright flags, broken links, and metadata problems.
• Analyze impressions, CTR, watch time, and audience retention; build actionable insights.
• Turn analytics into optimization; create monthly client reports with next steps.
• Run structured testing of titles, thumbnails, hooks, formats, and lengths.
• Support strategy, creative, and production teams with YouTube feedback and briefs.
• Maintain content calendars, publishing schedules, and repeatable workflows.

Skills

YouTube channel mgmt

Video publishing

Analytics

Strategic planning

Stakeholder collaboration

Reporting

Education

N/A

Tools

YouTube Studio

YouTube Analytics

Job description

What You'll Do:

• Own YouTube channel operations. Manage publishing end to end, including uploads, scheduling, metadata, titles, descriptions, thumbnails, playlists, chapters, captions, end screens, cards, permissions, and channel settings. Maintain rigorous QA before and after every publish.
• Optimize channel architecture. Organize playlists, homepage modules, channel sections, featured content, and channel navigation so viewers can easily find content and keep watching.
• Monitor channel health. Track and resolve publishing issues, copyright and Content ID flags, broken links, incorrect metadata, content restrictions, and other platform issues. Stay current on YouTube Studio updates and new features.
• Dig deep into YouTube Analytics. Analyze impressions, CTR, watch time, average view duration, audience retention, traffic sources, subscribers, and returning viewers at both the channel and video level. Build Studio reporting views that surface the metrics that matter.
• Turn analytics into optimization. Diagnose whether performance is limited by the content, packaging, audience, programming, or channel structure, and turn findings into clear next steps. Build monthly client reports covering what happened, why, and what to do next.
• Run structured testing. Test titles, thumbnails, hooks, formats, and lengths using a consistent framework, and keep a running learning agenda so every video teaches us something.
• Support strategy & creative teams. Partner with the Director of YouTube Strategy, Creative, and Production on channel audits, roadmaps, content pillars, and briefs. Give YouTube-native feedback on content before launch and help present recommendations to clients.
• Maintain the content operating system. Keep content calendars, publishing schedules, and repeatable workflows organized so channel management runs efficiently and scales across clients.

Qualifications:

• 3 to 5+ years of experience working directly with YouTube, digital video, content strategy, social media, or a closely related field.
• Hands‑on experience managing, publishing, and optimizing YouTube channels for brands, publishers, agencies, creators, or media companies.
• Deep fluency in YouTube Studio and YouTube Analytics, and a strong sense of what drives discovery, retention, and channel growth.
• A solid grasp of YouTube creative best practices, including titles, thumbnails, hooks, pacing, video structure, and format.
• Experience building channel strategies, content roadmaps, programming calendars, or similar frameworks.
• The ability to independently audit, strategize, operate, analyze, and recommend. You'll have Director support on larger client strategy and more complex client relationships.
• Strong writing and presentation skills, from metadata to client-facing recommendations.
• Great organization and a collaborative style. You can juggle multiple channels, deadlines, and stakeholders, and you enjoy a fast-moving agency environment.