YouTube Creative Strategist

MrBeast (Beast Industries); United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Medical, dental, vision insurance

HSA contributions

401(k) plan with company match

Flexible vacation policy

Company-provided technology package

Relocation assistance with housing

Job summary

Beast Industries is seeking a YouTube Creative Strategist to shape content strategies that reach millions of viewers worldwide. The role focuses on developing ideas, analyzing opportunities, and driving creative direction for large-scale digital entertainment projects.

The ideal candidate will understand online audiences, storytelling, and the evolving landscape of YouTube and digital media, working with cross-functional teams in a fast-paced, collaborative environment.

Qualifications

• Experience in creative strategy, digital media, content creation, entertainment, or related fields.
• Strong understanding of YouTube, online audiences, and digital content trends.
• Excellent storytelling, communication, and analytical skills.
• Ability to think creatively and develop engaging content concepts.
• Strong research skills with the ability to identify audience insights and opportunities.
• Ability to work in a fast-paced, innovative, and collaborative environment.

Responsibilities

• Develop creative strategies for YouTube content and digital entertainment projects.
• Analyze audience behavior, trends, and content performance to improve engagement.
• Generate innovative ideas that support large-scale entertainment initiatives.
• Collaborate with creative teams to develop compelling storytelling concepts.
• Evaluate content opportunities and provide strategic recommendations.
• Support the planning and execution of projects designed for global audiences.
• Present ideas clearly while demonstrating strong creative thinking and problem-solving abilities.

Skills

Creative strategy

Digital media

Audience analysis

Storytelling

Communication

Analytical skills

Collaboration

Research skills

Education

Bachelor's degree in Marketing/Media/Communications/Digital Media/Business

Job description

Beast Industries, the media and entertainment company founded by Jimmy Donaldson (MrBeBeast), is seeking a creative and innovative YouTube Creative Strategist to help shape content strategies that reach millions of viewers worldwide.

The successful candidate will work on developing ideas, analyzing content opportunities, and contributing to the creative direction behind large-scale digital entertainment projects. This role is ideal for individuals who understand online audiences, storytelling, and the evolving landscape of YouTube and digital media.

Key Responsibilities:

• Develop creative strategies for YouTube content and digital entertainment projects.
• Analyze audience behavior, trends, and content performance to improve engagement.
• Generate innovative ideas that support large-scale entertainment initiatives.
• Collaborate with creative teams to develop compelling storytelling concepts.
• Evaluate content opportunities and provide strategic recommendations.
• Support the planning and execution of projects designed for global audiences.
• Present ideas clearly while demonstrating strong creative thinking and problem-solving abilities.

Requirements:

• Experience in creative strategy, digital media, content creation, entertainment, or related fields.
• Strong understanding of YouTube, online audiences, and digital content trends.
• Excellent storytelling, communication, and analytical skills.
• Ability to think creatively and develop engaging content concepts.
• Strong research skills with the ability to identify audience insights and opportunities.
• Ability to work in a fast-paced, innovative, and collaborative environment.
• Strong knowledge of:
  • YouTube content strategy and digital media platforms.
  • Audience engagement, storytelling, and creative development.
  • Content trends, performance analysis, and online communities.
  • Entertainment production and creative collaboration.

Benefits:

• Competitive salary package.
• Medical, dental, vision, and company-paid life insurance.
• Health Savings Account (HSA) contributions.
• 401(k) plan with company matching.
• Flexible vacation policy and paid company holidays.
• Company-provided technology package.
• Relocation assistance where applicable, including initial company-provided housing.

Bachelor's Degree in Marketing, Media, Communications, Digital Media, Business, or a related field (Estimated)