YouTube Channel Publishing & Growth Coordinator

Mattel; El Segundo (CA); On-site; USD 66,124,800 - 85,962,240; Full time

Job summary

Mattel seeks a Channel Coordinator to manage day-to-day YouTube publishing and performance analysis for its doll portfolio. You will partner with the Associate Manager across category publishing, analytics, and optimization to ensure consistent voice and timely programming.

The role focuses on publishing operations, data-driven improvements, and live optimizations, with cross-functional collaboration and hands-on use of YouTube CMS, Analytics, Excel, and Premiere Pro.

Qualifications

• BA/BS preferred in a relevant field.
• Experience working with children's content on YouTube is a plus.
• Strong time management, planning, and project execution skills.
• Excellent written and verbal communication skills.
• Ability to analyze data and translate findings into recommendations.

Responsibilities

• Publish videos and metadata aligned with channel strategy and best practices.
• Update playlists, banners, and channel shelves; coordinate thumbnails and A/B tests.
• Execute against a video delivery workflow with cross-functional teams.
• Analyze performance and provide regular updates to stakeholders.
• Apply data-driven live optimization based on real-time results.

Skills

Content publishing

Performance data analysis

Excel

Video editing (Premiere Pro)

YouTube Analytics / CID

Project management

Communication

Education

BA/BS degree

Tools

Adobe Premiere Pro

YouTube CMS

Job description

Mattel seeks a Channel Coordinator to manage day-to-day YouTube publishing and performance analysis for its doll portfolio. You will partner with the Associate Manager across category publishing, analytics, and optimization to ensure consistent voice and timely programming.

The role focuses on publishing operations, data-driven improvements, and live optimizations, with cross-functional collaboration and hands-on use of YouTube CMS, Analytics, Excel, and Premiere Pro.