WWD: Associate Editor, Branded Content

Penske Media Corporation; New York (NY); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

PMC-Paid Healthcare

FSAs

Employee Assistance

Life Insurance

Disability Insurance

Parental Leave

401(k) Match

Employee Discounts

Flexible Vacation Policy

Job summary

Penske Media Corporation’s Fairchild Media Group’s WWD is hiring an Associate Editor, Branded Content to lead custom cross-platform content, including native articles, multimedia series, and market reports.

The role blends high-quality journalism with sponsor-driven objectives, requires 2–3 years of B2B fashion editing/writing, and involves collaborating across teams. Onsite 4 days a week with 1 day remote, with a comprehensive benefits package.

Responsibilities

• Write and edit engaging sponsored content, including native articles and stories
• Develop research reports and multimedia content hubs (video, podcasts, social)
• Conduct market research and identify industry trends for fashion sectors
• Protect editorial integrity while meeting sponsor messaging objectives
• Collaborate with ad sales, marketing design, FMG brand editorial teams on campaigns
• Manage timelines, asset delivery, and revision cycles for multiple projects
• Apply SEO best practices and analyze engagement metrics

Job description

The leading source of fashion news, Fairchild Media Group’s WWD, is hiring an Associate Editor, Branded Content. The Associate Editor, Branded Content role in FMG’s custom content studio sits at the intersection of high-end journalism and strategic marketing. The Associate Editor will write, edit, and oversee custom cross-platform content, including native articles, and multimedia series (social, podcast, etc.), and authoritative, industry-themed white papers and comprehensive market reports. This role focuses on conceptualizing data-driven narratives, conducting deep-dive industry research, synthesizing complex market trends, and collaborating with interal and external teams to translate insights into impactful thought leadership pieces on behalf of FMG global advertising partners across all endemic and non-endemic categories—all aligning with the FMG authoritative voice while meeting client commercial goals.

As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely, with a focus on maintaining a vibrant and inclusive culture.

Responsibilities

• Write and edit engaging, high-quality sponsored content including native articles and stories, research reports, multimedia content hubs, video, podcasts and social.
• Content will be focused on, but not limited to, thought leadership and consumer insights around fashion apparel, retail, beauty, luxury goods, accessories, textiles, as well as the technologies that support these segments.
• Source interviews, conduct market research, and identify industry trends, such as changes in consumer behavior, emerging technologies such as generative AI, and the impact of macro-economic forces on business.
• Understand and protect the editorial integrity and sophisticated aesthetic and standards of the Fairchild brands while satisfying sponsor messaging objectives.
• Partner closely with ad sales, marketing design, and FMG brand editorial teams to pitch and execute campaigns; Lead the creative editorial vision for each project in collaboration with all teams
• Manage timelines, asset delivery, and revision cycles for multiple custom content projects simultaneously.
• Apply SEO best practices and analyze engagement metrics to report on content performance and audience retention.

Qualifications

• Minimum of 2-3 years of professional writing/editing experience, specifically with B2B focus within the fashion apparel, retail, beauty, and related segments
• Strong editorial judgment and ability to distill market trends, assess the content needs of sponsors and work under strict deadlines
• Excellent organizational skills, the ability to manage several projects at once and work under tight deadlines.
• Well-versed in digital strategy, analytics, and SEO best practices
• A passion for fashion apparel, retail, beauty, and technology

A good faith estimate of the salary range is $70k - $80,000 upon hire. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It’s All About You…

PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short- & Long-Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meeting employees’ needs, we have launched a new Flexible Vacation Policy. At PMC, we believe working in a highly collaborative, office-first environment fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion. PMC prioritizes in-person collaboration and does not offer remote-only roles.

About FMG

Fairchild Media Group (FMG) is the leading source of fashion news and analysis for industry leaders and the global fashion community. Established in 1892 by Edmund Fairchild, Fairchild Media Group’s brands include Women’s Wear Daily (WWD), Footwear News (FN), Beauty Inc, and Sourcing Journal (SJ). Fairchild Media group further includes Fairchild Live – the global live events division producing 30+ global thought leader and consumer experiences, and Fairchild Studio, a multi-platform content production team, executing over 250+ brand partner programs annually. Operated and published by Penske Media Corporation (PMC), FMG content reaches an 11 million+ international audience of industry executives and highly engaged consumers across all media platforms.

About Penske Media Corporation (PMC)

Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate monthly audience of more than 500 million people. Since 2004, PMC has been a pioneer in digital media and owns over 300 live events, while reaching audiences across all screens. Penske Media is recognized, as one of the Top 100 Private Companies in the United States and North America.

Our Companies & Brands

• Iconic Media Brands (PMX): Variety, Rolling Stone, The Verge, Billboard, The Hollywood Reporter, WWD, SHE Media, Robb Report, Deadline, Eater, Sportico, ARTnews, Fairchild Media, VIBE, IndieWire, SB Nation, ARTFORUM, POPSUGAR, Gold Derby, BEAUTY INC, Art in America, Punch, The Dodo, and more.
• Live Events & Experiences: The Golden Globes, SXSW, Academy of Country Music Awards (ACMs), Billboard Music Awards (BBMAs), Dick Clark's New Year’s Rockin’ Eve, SXSW London, American Music Awards (AMAs), and Latin Music Week.
• Data & Analytics: Luminate, the premier music and entertainment data and analytics company.

Global Footprint

PMC and its subsidiaries are co-headquartered in New York and Los Angeles, with additional offices spanning 14 countries worldwide.

Want to learn more?

Visit www.PMC.com to explore our complete portfolio.