Wisconsin Market Manager: Growth, Coaching & Strategy

Affinity Group, Sales & Marketing Agency; Wisconsin; On-site; USD 90,000 - 150,000; Full time

Job summary

Affinity Group is seeking an experienced Market Manager to lead the Wisconsin market from our Milwaukee-area office. This hands-on sales leader will coach and develop a team of approximately 15 sales associates, drive market growth, and strengthen relationships with clients, operators, and distributors.

The Market Manager leads and manages the regional sales organization to drive growth, profitability, and exceptional client representation.

Qualifications

• Bachelor’s degree preferred; equivalent combination of education and experience considered.
• 5–7 years of progressive sales leadership experience, preferably in foodservice, distribution, or broker/manufacturer environment.
• Proven track record leading high-performing sales teams and delivering revenue growth.
• Collaborative leader balancing team and individual responsibilities.
• Skilled in coaching, mentoring, and developing talent through field engagement and performance management.
• Ability to build a positive, high-performance culture focused on results and improvement.
• Open to feedback and adaptable to change.
• Proficiency in Microsoft 365 and CRM platforms required.
• Ability to leverage data and digital tools to enhance team productivity, reporting, and communication.

Responsibilities

• Lead regional sales force including hiring, coaching, development, and performance management.
• Set sales goals, objectives, and KPIs aligned with company strategy; ensure consistent execution across market.
• Provide clear direction and communicate the why behind sales strategies and initiatives.
• Educate, mentor, and motivate sales representatives to achieve regional objectives.
• Conduct regular follow-ups, field rides, and performance reviews; hold teams accountable.
• Lead client relationships with local principals and manage expectations through proactive communication.
• Schedule and lead client work-withs to reinforce strategy and drive opportunities.
• Oversee CRM usage, data integrity, reporting, forecasting, and insights.

Skills

Leadership

Coaching

Communication

Planning & Organization

Influence

Accountability

CRM proficiency

Microsoft 365

Education

Bachelor’s degree in Business/Marketing or related field

Tools

Microsoft 365 (Excel, PowerPoint, Outlook, Teams)

CRM platforms

Job description

Affinity Group is seeking an experienced Market Manager to lead the Wisconsin market from our Milwaukee-area office. This hands-on sales leader will coach and develop a team of approximately 15 sales associates, drive market growth, and strengthen relationships with clients, operators, and distributors.

The Market Manager leads and manages the regional sales organization to drive growth, profitability, and exceptional client representation.