Wine Social Media Lead & E-commerce Growth

Adobe Road Winery; Petaluma (CA); On-site; USD 58,000 - 75,000; Full time

Job summary

Adobe Road Winery in Petaluma, CA is seeking an experienced Social Media Manager to develop and execute a strategy that increases brand awareness and engagement, while visually telling our brand story through compelling content.

The role also supports e-commerce programs and website maintenance, requiring a passion for wine, a consumer-focused mindset, and a proven track record in social media, e-commerce, and basic site management.

Qualifications

• 4+ years in social media marketing, preferably in wine/bev industry.
• Strong writing and editing skills; excellent communication.
• Experience with WordPress and Wine Direct platforms.
• Experience with email and SMS marketing campaigns.

Responsibilities

• Develop and implement a comprehensive social media strategy across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Maintain content calendar that aligns with brand messaging and tone.
• Create, curate, and manage all published content (photos, graphics and video).
• Develop and manage targeted paid ads and monitor performance.
• Assist with e-commerce communications and website updates, SEO, and Google Ads management.

Skills

Social media marketing

Analytics tools

Content creation

Copywriting

Independence

Tools

Google Analytics

Meta Ads

WordPress

Wine Direct

Google Ads

Canva

Adobe Creative Suite

Job description

Adobe Road Winery in Petaluma, CA is seeking an experienced Social Media Manager to develop and execute a strategy that increases brand awareness and engagement, while visually telling our brand story through compelling content.

The role also supports e-commerce programs and website maintenance, requiring a passion for wine, a consumer-focused mindset, and a proven track record in social media, e-commerce, and basic site management.