Growth-Focused Digital Marketing & Ecommerce Lead

Gloria Ferrer Caves & Vineyards; Sonoma (CA); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Health insurance

401K and Roth 401K plans with matching

Paid Time Off (Holidays, Vacation andS

Paid Maternity and Paternity Leave

On-Site Winery Benefits

Educational Assistance

Recognition Programs

Job summary

Gloria Ferrer Caves & Vineyards seeks a Digital Marketing and Ecommerce Manager to lead e-commerce and digital marketing initiatives driving long-term direct-to-consumer growth and strong brand engagement. This hands-on role blends planning, analysis, and cross-functional leadership with execution across web, email, SMS, social, and paid channels.

You will own development of strategies, manage content across channels, optimize performance with SEO and analytics, and ensure brand consistency

Qualifications

• Bachelor’s degree in marketing, business or related field preferred; an equivalent combination of education and relevant experience will be considered.
• Four or more years of hands-on experience in digital marketing, e-commerce, or direct-to-consumer marketing, including independent campaign management.
• Experience in the wine industry or consumer packaged goods preferred.
• Experience managing ecommerce websites, email and SMS campaigns, organic and paid social media, digital advertising, and website content.
• Proficiency in Microsoft Office and cloud-based marketing tools including Klaviyo, Canva, WordPress, Google Analytics, and Meta Business Suite; experience with Commerce7, Adobe Photoshop, and Typeform is preferred.

Responsibilities

• Conceptualize and support the execution of creative content across emails, website, digital advertising, social media, wine club communications, and other channels.
• Develop, execute, and report on an ecommerce plan supporting the DTC strategy and brand standards.
• Plan, develop, and execute social media strategy for organic and paid channels.
• Contribute to photo and video shoots to create high-quality content that supports consumer messaging needs.
• Maintain the website and CMS with accurate information, including new product setup, promotions, and events.
• Improve traffic with SEO and use Google Analytics to inform strategy and optimization.
• Collaborate with General Manager to manage digital advertising within budget and report key findings.
• Stay current with digital marketing trends and protect Gloria Ferrer’s brand voice across platforms.
• Conduct consumer research and analysis on current and potential customer bases.
• Oversee SMS marketing strategy and integrate into the digital plan.

Skills

Digital marketing

E-commerce

Campaign management

Analytics

Brand voice

Communication

Education

Bachelor’s degree in marketing, business or related field

Tools

Klaviyo

Canva

WordPress

Google Analytics

Meta Business Suite

Commerce7

Adobe Photoshop

Typeform

Job description

Gloria Ferrer Caves & Vineyards seeks a Digital Marketing and Ecommerce Manager to lead e-commerce and digital marketing initiatives driving long-term direct-to-consumer growth and strong brand engagement. This hands-on role blends planning, analysis, and cross-functional leadership with execution across web, email, SMS, social, and paid channels.

You will own development of strategies, manage content across channels, optimize performance with SEO and analytics, and ensure brand consistency