Wine Educator - Sonoma Coast Vineyards

Jay Knows Networking; Bodega Bay (CA); On-site; USD 42,000 - 56,000; Full time

Job summary

Foley Family Wines & Spirits invites an enthusiastic Wine Educator to join the Hospitality Center. You will drive top-line sales through hospitality experiences, phone campaigns, and events, while sharing the brand story with guests.

The role emphasizes guest service, teamwork, and a passion for wine in a lively tasting-room setting. The ideal candidate is friendly, with the ability to multi-task, and is motivated to educate customers on wine offerings.

Qualifications

• Must be at least 21 years of age.
• Beginner/novice level wine knowledge and ability to execute experiences with supervision.
• Must be able to lift 42 lbs.
• Proficiency with Microsoft Office Suite preferred; POS experience preferred.
• Commitment to excellence in hospitality and customer service.

Responsibilities

• Greet guests and conduct memorable wine experiences.
• Convey the brand story to guests.
• Describe wine club benefits and convert to memberships.
• Assist with daily duties: restocking, cleaning, opening/closing.
• Handle routine transactions and daily sales accounting.
• Book experiences via phone or email with billing info.
• Assist with hospitality events as needed.
• Acquire and maintain wine portfolio knowledge.
• Prepare cheese plates and food accompaniments.
• Assist customers with purchases to their vehicles.

Skills

Customer service

Communication skills

Multitasking

Organizational skills

Education

Two years hospitality and/or tasting room experience

Tools

Microsoft Office

POS system

Job description

Description

The History of Foley Family Wines & Spirits

Job Summary

The Hospitality Center Wine Educator position assists with driving top line sales revenue to achieve business goals through hospitality center sales, telephone campaigns and events. This person must be enthusiastic, charismatic, and passionate about wine. People skills and the ability to multi-task are a must along with working with the public and in a team environment. Previous winery tasting room experience is preferred.

Essential Duties And Responsibilities

• Greet guests, answer general questions about the property while conducting memorable wine experiences
• Understand the brand story and have the communication skills to convey the story to guests
• Describe the wine club benefits and learn how to convert to memberships
• Support the team in daily duties including but not limited to restocking, cleaning, opening and closing duties
• Accurately handle routine purchase transactions which include operating cash register and accounting of daily sales processes
• Book guest and member experiences via phone or email for all tasting room experiences, gathering necessary billing and contact information
• Assist with hospitality special events as needed
• Acquire and maintain thorough knowledge of winery and wine portfolio
• Prepare cheese plates and other food accompaniments
• Prepare for tasting experience and conduct tasting experience clean-up
• Assist customers with the carry out of purchases to their vehicles when necessary
• Receive and restock wine and/or merchandise as needed

Requirements

Required Knowledge, Skills & Other Abilities

• Must be at least 21 years of age
• Beginner/novice level wine knowledge and ability to execute experiences with appropriate supervision and training
• Must be able to lift 42 lbs.
• Proficiency with Microsoft Office Suite preferred
• POS experience preferred
• Commitment to excellence and high standards for hospitality and customer service
• Strong organizational, problem-solving, and analytical skills
• Must have a professional appearance and demeanor
• Ability to work Saturday and Sunday

Education & Experience

• Two years hospitality and/or tasting room experience is preferred

Work Environment

The tasting room is a non-smoking work environment. Employees working in the tasting room are asked to not smoke during a workday or be free from any aroma that may be associated with smoking. No heavily scented perfumes, hand lotions, or hair products are allowed as they can interfere with the tasting of wines. While performing the duties of this job, the employee usually works in the tasting room with moderate noise levels, heavy people traffic, food, wine, and business office machines.

Company Core Values

• Teamwork – Be a Spirited Partner
• Commitment – Crush Every Day
• Quality – Good vs. Grape: It’s All in The Details
• Integrity – It Takes a Community
• Safety – Tend the Vines
• Entrepreneurship – Love the Wine You’re With
• Fun! - Smile! You Have Purple Teeth!