Wine Club Manager

Confidential Jobs; Santa Rosa (CA); On-site; USD 70,000 - 100,000; Full time

Job summary

Confidential Jobs in Santa Rosa, CA is seeking a Wine Club Manager to lead and grow our Direct-to-Consumer and wine club programs, delivering exceptional experiences for guests and members.

You will own the wine club, drive membership growth, coordinate shipments and events, analyze trends, and collaborate with winery leadership to support long-term growth and hospitality excellence.

Qualifications

• 3-5+ years in wine hospitality, retail management, DTC sales, or related field.
• Bachelor's degree or equivalent combination of education and experience.
• Strong leadership and communication skills, with data-driven mindset.

Responsibilities

• Lead growth and retention of the wine club and member experience.
• Own membership goals, shipments, events, and engagement.
• Analyze trends to improve acquisition, engagement and retention.
• Develop promotions, club events, and special experiences.
• Forecast inventory, production, and shipping needs for growth.
• Manage club communications and relationships with members.
• Coordinate vendor relations and support winery initiatives.
• Stay informed on DTC best practices and market activity.

Skills

Leadership

CRM management

Hospitality

Direct-to-consumer

Communication

Forecasting

Education

Bachelor's degree in Business or Marketing

Tools

POS systems

CRM platforms

Job description

Willing and to work occasional weekends and events for DTC/ WC events.

Are you passionate about wine, hospitality, customer experience, and building lasting relationships? We are seeking an energetic and entrepreneurial Wine Club Manager to lead and grow our Direct-to-Consumer and Wine Club programs while creating exceptional experiences for our guests and members.

This is an exciting opportunity for a customer-focused leader who thrives on driving membership growth, developing innovative club experiences, and helping create loyal customers for life.

As our Wine Club Manager, you will take ownership of the entire wine club program, including membership growth, retention, club shipments, events, communications, and member engagement. You will play a key role in shaping the guest journey, driving DTC sales, and ensuring that every interaction reflects our commitment to hospitality excellence.

What You’ll Do

• Lead the growth and retention of the wine club while enhancing the overall member experience.
• Take ownership of membership goals, database integrity, wine club releases, and fulfillment operations.
• Analyze membership trends and identify opportunities to improve acquisition, engagement, and retention.
• Develop and execute creative promotions, wine club events, and special experiences.
• Forecast wine allocations, production needs, inventory requirements, and shipping demand to support club growth.
• Manage club communications and cultivate meaningful relationships with wine club members.
• Resolve member concerns proactively and deliver exceptional customer service.
• Coordinate vendor relationships and negotiate event-related services.
• Partner with winery leadership on strategic initiatives that support long-term growth.
• Stay informed on industry trends, DTC best practices, and competitive market activity.

What We’re Looking For

The ideal candidate combines hospitality expertise, business acumen, and a passion for creating memorable guest experiences.

Qualifications

• 3-5+ years of wine hospitality, retail management, direct-to-consumer sales, or related experience.
• Bachelor's degree in Business, Marketing, or a related field, or an equivalent combination of education and experience.
• Strong leadership skills with a track record of driving results.
• Exceptional verbal and written communication skills.
• Experience managing databases, POS systems, and customer relationship platforms.
• Strong analytical skills with the ability to forecast inventory and production needs.
• Demonstrated ability to work independently, prioritize effectively, and execute with minimal supervision.
• Passion for wine, hospitality, and delivering world-class customer experiences.
• Must be able to lift up to 50lbs and have a valid California driver's license with a clean driving record.

Success Traits

• Entrepreneurial and creative
• Proactive and highly organized
• Results-driven with a strong bias for action
• Adaptable and comfortable in a fast-paced environment
• Collaborative team player who leads by example
• Committed to growing membership and cultivating customer loyalty, passionate about growing, can-do attitude, and loves challenges

Why Join Us?

This is more than a Wine Club Manager role. It's an opportunity to shape the future of a growing wine club program, create meaningful guest experiences, and make a direct impact on our winery's success. If you love wine, hospitality, relationships, and driving results, we'd love to hear from you.