Wholesale Sales Manager

Trulieve; Tallahassee (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Paid time off

Competitive benefits

Job summary

Trulieve in Tallahassee seeks a Wholesale Sales Manager to partner with the Senior Sales Manager and lead growth within wholesale accounts. You will drive revenue, develop promotional calendars, and manage KPIs for account managers in the Northeast region.

You will work with field marketing, negotiate contracts, monitor sales, and plan for yearly profitability. The role reports to the Director of Wholesale and requires at least five years in sales leadership and a strong cannabis market network.

Qualifications

• 5+ years of sales management experience.
• 3+ years in Pennsylvania cannabis market.
• Existing network of cannabis professionals in the Northeast.

Responsibilities

• Lead sales team and field marketing to grow wholesale revenue.
• Achieve sales and gross margin goals for 3rd party retailers.
• Plan account growth and assist forecasting.
• Negotiate contracts and programs with customers.
• Monitor retailer sales and inventory; optimize plans.

Skills

Sales management

Cannabis market

Leadership

Cross-functional

Forecasting

Tools

CRM software

Job description

Career Opportunities: Wholesale Sales Manager (21968)

Requisition ID21968-Posted11/07/2026-Outside Sales-Wholesale-FL-O-Tallahassee-Martin Hurst Rd-Retail-Mid-Career-0 - 20%

Join Trulieve – Where Passion Meets Purpose

If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.

If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way. To learn more about Trulieve and our mission, please visit www.trulieve.com

Requisition ID: 21968

Remote Work Available:

Job Title: Wholesale Sales Manager

Department: Wholesale

Reports to: Director of Wholesale

FLSA Status: Regular Exempt

Position Summary:

This person will report to the Director of Wholesale. The Wholesale Sales Manager will partner with the Senior Sales Manager on key initiatives to lead growth within our existing wholesale accounts, including cost negotiation, developing promotional calendars and marketing plans, and revenue goals.

You will help manage and measure KPIs for the underlying Sales Account Managers to drive revenue and growth in the Northeast market. This role will have direct reports. Partnering with the account managers and field marketing associates, this person will ensure that we are growing profitable sales across all brands and meeting or exceeding their sales targets.

Key Responsibilities:

• Provide leadership to our sales and field marketing team with regard to building relationships with buyers and budtenders, driving revenue and margin goals, and executing marketing strategies and promotions within 3rd party retail stores.
• Achieve sales, profit, and inventory goals for all 3rd party retail customers in PA
• Help implement the strategic plans set by the Executive Director of Wholesale and the Director of Wholesale for channels, retailers, and products towards revenue and profitability goals on monthly, quarterly, and yearly basis.
• Assist the Executive Director of Wholesale and the Director of Wholesale in planning account growth to influence future forecasting at the account level.
• Attend and participate in key meetings related to wholesale production and pipeline planning, as the main wholesale representative for each state.
• Analyze CRM and data analytics reports to ensure the success of account managers to maximize wholesale revenue and maintain target gross margins
• Responsible for the daily execution of state level wholesale business, including merchandising objectives, operational optimization, budgets, and building customer relationships with all partners
• Plan and negotiate with accounts to achieve company's best position
• Monitor retailer sales and inventories; partner with merchandise planning to assess risks and opportunities; communicate and implement best profit and high customer satisfaction solutions
• Execute plans regarding distribution, merchandising, pricing, and product placement, including negotiating contracts and various programs with customers

Qualifications:

• A minimum of 5 years of successful sales management work experience
• A minimum of 3 years of successful sales management in the Pennsylvania cannabis market
• Existing network of cannabis professionals in the Northeast, including MSO’s
• Ability to think creatively and develop long-term plans for partners, which maximize brand awareness and profit, while minimizing channel conflict and cannibalization
• Diverse experience working with cross functional departments, including operations, marketing, channel management, category management and finance
• Good customer and cross functional interface capabilities; excellent presentation and influencing skills
• Ability to accurately forecast demand for sales and profit growth on a micro and macro level
• Must be at least 21 years of age (or at least 18 years of age in CT, PA and WV)
• Must be able to pass a comprehensive background screening

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.