Wholesale Marketing Strategist

Clarks Outlet; Needham (MA); On-site; USD 55,000 - 70,000; Full time

Job summary

Clarks Outlet in Needham, MA seeks a Wholesale Marketing Coordinator to support the planning, activation and analysis of marketing programs across Premium, Independent Specialty, and Latin America accounts. You will manage budgets, coordinate with agencies, and ensure assets align with brand strategy.

This role partners with Wholesale Marketing Manager and cross-functional teams to activate campaigns, track performance, and maintain reports while traveling up to 10% of the time.

Qualifications

• Bachelor’s degree, preferably in marketing and/or business management.
• Working knowledge of marketing creative process and wholesale marketing space.
• Knowledge of analyzing basic expenses versus budget and marketing program results to provide input and recommendations for improvements.
• Eventually must be able to travel approx. 5–10% of time.
• 1–3 years applicable experience, preferably within wholesale/trade marketing.
• Clearly demonstrated ability to organize time and projects, delivering on-time, on-budget tasks and/or projects.
• Some experience working with different marketing and communication mediums.
• Demonstrated Microsoft suite skills (PPT/Excel).
• Basic budget management experience.
• Familiarity with SAP a plus but not mandatory.

Responsibilities

• Assists in developing and executing marketing plans for designated wholesale accounts seasonally, including monitoring of budget versus expenses, creating campaigns and advertising that are on message and consistent with the overarching brand strategy.
• Assists in the building and tracking of the Co-op budget specific to accounts- working closing with the Wholesale Marketing Manager and sales partners to create and maintain.
• Responsible for identifying product imagery and video needs season over season to support the wholesale channel. Ensures all in-store and online assets are updated regularly and represent current brand marketing initiatives.
• Assists in creative development and execution of all briefs associated with owned accounts, working closely with the creative team in implementation.
• Manages, with the support of the Wholesale Marketing Manager third party vendors (i.e. agencies and digital vendors) who provide marketing services needed to support the wholesale account sell-through journey.
• Partner with key stakeholders in marketing, sales, product, finance, ecommerce and creative to ensure successful development and execution of key account marketing programs.
• Responsible for tracking and reconciliation of marketing expenses including quotes, PO generation, and budget tracker updates.
• Marketing campaigns are executed effectively, on message and consistent with brand strategies. Budget is met and pre-established KPI’s/metrics indicate effectiveness of marketing plans.
• Co-op tracker is continuously updated, and accurate, aligning with identified spend.
• Seasonal asset distribution, ensuring process and standards are adhered to. Clarks assets are properly represented and displayed where applicable (online, in-store and B2B platform).
• Creative deliverables meet brand guidelines and are delivered on time and budget, supporting and driving key initiatives across accounts.
• Third-party vendor programs are meeting and/ or exceeding KPI’s and seasonal recaps are distributed to key internal and external stakeholders.
• Deliver high performing, well rounded marketing campaigns, leaning on various departments’ expertise.
• Marketing expenses are accurately reconciled and tracked.

Skills

Bachelor's degree

Marketing knowledge

Budget analysis

Travel 5-10%

Wholesale marketing experience

Time management

MS Office (PPT/Excel)

SAP

Interpersonal skills

Strategic thinking

Education

Bachelor’s degree in marketing or business

Tools

SAP

Microsoft Excel

PowerPoint

Job description

Clarks Outlet in Needham, MA seeks a Wholesale Marketing Coordinator to support the planning, activation and analysis of marketing programs across Premium, Independent Specialty, and Latin America accounts. You will manage budgets, coordinate with agencies, and ensure assets align with brand strategy.

This role partners with Wholesale Marketing Manager and cross-functional teams to activate campaigns, track performance, and maintain reports while traveling up to 10% of the time.