Wholesale Marketing Manager

audien-hearing; Scottsdale (AZ); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Job summary

Audien Hearing seeks a Wholesale Marketing Manager to drive trade marketing, in-store merchandising, and retailer campaigns for our OTC hearing aid brands. You will partner with sales, creative, and operations to develop assets and promotions that accelerate sell-through with key wholesale accounts.

Based in Scottsdale with hybrid or remote options, the role requires 3–5+ years in trade/wholesale marketing, strong project management, and collaboration across teams to deliver impactful marketing

Qualifications

• 3–5+ years in trade, shopper, or wholesale marketing in a CPG/retail/DTC setting.
• Proven success planning retailer campaigns and in-store programs.
• Strong project management with multiple timelines and deliverables.
• Excellent communication and cross-functional collaboration.
• Bonus: experience in health, wellness, or regulated products.

Responsibilities

• Plan and execute trade and shopper marketing programs for key accounts.
• Develop and manage retail marketing materials and displays.
• Coordinate retailer campaigns and promotions to boost visibility.
• Partner with sales to deliver tailored marketing support.
• Manage wholesale marketing calendar and align with launches.
• Collaborate with creative/brand teams to produce assets.
• Track performance and report insights from campaigns.
• Support development of wholesale sales enablement tools.
• Maintain relationships with retail marketing teams.

Skills

Trade marketing

Shopper marketing

Retail promotions

Project management

Collaboration

Job description

About Audien Hearing

Audien Hearing is on a mission to make hearing affordable, accessible, and stigma-free for everyone. Proudly serving over 1 million customers, we lead the way in the over-the-counter (OTC) hearing aid industry by combining innovative technology with a direct-to-consumer model. Our team is passionate about building high-impact products that empower individuals to reconnect with the world around them—at a fraction of traditional hearing aid costs.

Job Title: Wholesale Marketing Manager
Location: Scottsdale, AZ (Hybrid or Remote options available)
Employment Type: Full-Time

Position Overview
As the Wholesale Marketing Manager, you will be responsible for developing and executing marketing strategies and collateral that support our retail and wholesale partners. This includes trade promotions, in-store merchandising, retailer marketing support, and shopper-facing programs that drive sell-through. You'll collaborate closely with the sales, creative, and operations teams to ensure our wholesale partners are equipped with the tools and campaigns they need to succeed.

Key Responsibilities

• Plan and execute trade and shopper marketing programs to support sell-in and sell-through at key retail accounts.
• Develop and manage retail marketing materials, including product displays, shelf talkers, signage, and POP kits.
• Coordinate retailer-specific campaigns and promotions to increase brand visibility and product velocity.
• Partner with sales to understand account needs and deliver custom marketing support.
• Manage wholesale marketing calendar and timelines, ensuring alignment with product launches and promotional periods.
• Work with creative and brand teams to develop assets aligned with brand guidelines and retail partner specifications.
• Track and analyze performance of trade marketing initiatives and shopper programs; report results and insights.
• Support the development of wholesale sales enablement tools, including product one-pagers, sell sheets, and training materials.
• Maintain strong relationships with retail partners’ marketing teams and act as a key point of contact for marketing support.

Qualifications

• 3–5+ years of experience in trade marketing, shopper marketing, or wholesale marketing in a CPG, retail, or DTC company.
• Proven success in planning and executing retailer campaigns, promotions, and in-store programs.
• Strong project management skills and ability to manage multiple timelines and deliverables.
• Excellent communication and cross-functional collaboration skills.
• Experience working with creative teams or agencies to develop print and digital marketing assets.
• Highly organized and detail-oriented, with the ability to thrive in a fast-paced environment.
• Bonus: Experience in health, wellness, or regulated consumer products.