West Regional Sales Director

Rust-Oleum; Salt Lake City (UT); On-site; USD 120,000 - 180,000; Full time

Job summary

Carboline seeks a Director of Sales to lead the West region, directing sales operations and a multi-state team. You will recruit, coach, and develop top performers while expanding market share and profitability across the Western U.S.

You will travel to support key accounts, negotiate contracts, and drive regional strategies in collaboration with Marketing, R&D, and Operations. A strong leadership track record and a valid driver’s license are required.

Qualifications

• Bachelor's or master's degree in Business, Engineering, Technical Discipline, or related field with 2+ years of sales experience; OR Minimum 5+ years of professional sales experience
• 2+ years of supervisory, leadership, or management experience
• Valid driver's license required

Responsibilities

• Recruit, hire, develop, retain, coach, mentor, and evaluate a high-performing team of sales representatives; assign accounts, direct sales activities, and drive individual and team performance to achieve regional revenue and profitability objectives.
• Conduct regular field travel with sales representatives to support strategic accounts, project opportunities, and professional development.
• Develop and execute regional sales strategies that drive revenue growth, market expansion, and profitability.
• Identify emerging market trends, customer needs, and competitive opportunities to strengthen Carboline's market position.
• Build and maintain strong relationships with key customers, contractors, owners, distributors, and industry influencers throughout the region.
• Maintain direct involvement with major accounts and high-value projects to support growth and customer satisfaction.
• Negotiate approved contracts and support strategic business development initiatives.
• Review customer requirements and recommend products, solutions, or enhancements that address their needs and create value.
• Coordinate product demonstrations, trials, and customer evaluations to support project wins and long‑term partnerships.
• Manage all aspects of regional financial performance, including sales, profitability, budgets, accounts receivable, and consigned inventory.
• Develop annual operating plans and budgets to achieve sales and profit goals.
• Utilize Salesforce to manage opportunities, forecasts, specifications, target accounts, and sales activity.
• Provide sales forecasting and market intelligence to support warehouse and distribution planning.
• Partner closely with Marketing, Technical Service, R&D, Operations, Finance, and Customer Service teams to support customer needs and business objectives.
• Leverage corporate resources to maximize regional performance and deliver innovative customer solutions.
• Resolve account, commission, service, and operational issues in collaboration with internal stakeholders.
• Support new product launches, strategic initiatives, and continuous improvement efforts across the organization.
• Ensure customers receive exceptional service and support throughout the sales process.
• Demonstrate a strong commitment to Carboline's safety, quality, and operational excellence programs.

Skills

Sales experience

Leadership

Driver's license

Supervisory/management

Education

Bachelor's or Master's degree in Business/Engineering/Technical

Tools

Salesforce

Job description

Carboline seeks a Director of Sales to lead the West region, directing sales operations and a multi-state team. You will recruit, coach, and develop top performers while expanding market share and profitability across the Western U.S.

You will travel to support key accounts, negotiate contracts, and drive regional strategies in collaboration with Marketing, R&D, and Operations. A strong leadership track record and a valid driver’s license are required.