West Region Field Marketing Leader

AHEAD; Phoenix (AZ); On-site; USD 115,000 - 125,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Plan

Paid Holidays

Paid Time Off

Parental Leave

Job summary

AHEAD is seeking a Senior Field Marketing Manager to lead integrated field and regional marketing across the West Region. You will collaborate with marketing, sales, and agencies to align strategy, ensure flawless execution, and drive measurable pipeline growth.

The role reports to the Sr. Director of Experience Marketing with dotted-line to the EVP of Sales for the West, offering a direct impact on regional business growth and brand presence.

Qualifications

• Proven experience developing and executing integrated, ROI-focused marketing and pipeline generation programs.

Responsibilities

• Develop and execute integrated field and regional marketing strategies tailored to the West Region, driving brand awareness, pipeline growth, and customer engagement across target accounts and industries.
• Design and activate executive engagement programs, including CxO-level experiences and high-touch events that deepen relationships with strategic customers and prospects.
• Lead the planning, execution, and optimization of regional demand generation and pipeline acceleration initiatives, aligned with both corporate and field priorities.
• Partner closely with sales, product marketing, demand generation, and GTM teams to ensure cross-functional alignment on messaging, campaign strategy, and audience targeting.
• Build and sustain strong relationships with GTM and technology partners to support brand consistency and deliver impactful co-marketing and partner programs across the region.
• Drive and execute account-based marketing (ABM) strategies focused on high-value accounts, tailoring campaigns and events to accelerate sales cycles and increase engagement.
• Manage and analyze campaign performance, KPIs, and ROI, using data and analytics to continually optimize programs and report impact to sales and marketing leadership.
• Ensure clear and consistent communication with the regional sales team, educating on upcoming programs, assets, and global-to-local campaign activation opportunities.
• Collaborate with national and global teams to scale successful programs across markets and ensure regional participation in corporate campaigns.
• Lead the planning and flawless execution of high-touch regional events, customer roundtables, and partner activations—while also supporting key national initiatives led by the Experience Marketing team.
• Oversee and manage the West Region marketing budget, ensuring high-impact use of resources that deliver measurable business results.
• Serve as a brand ambassador at industry conferences, executive forums, and customer engagements, strengthening AHEAD’s presence and visibility in the West.

Skills

Field marketing

ABM

Project management

Marketing automation

CRM systems (Marketo, Salesforce)

Data analytics

Communication skills

Organizational skills

Travel up to 40%

Tools

Marketo

Salesforce

Demandbase

Job description

AHEAD is seeking a Senior Field Marketing Manager to lead integrated field and regional marketing across the West Region. You will collaborate with marketing, sales, and agencies to align strategy, ensure flawless execution, and drive measurable pipeline growth.

The role reports to the Sr. Director of Experience Marketing with dotted-line to the EVP of Sales for the West, offering a direct impact on regional business growth and brand presence.