Wellness Program Manager

LulaFit; Redwood City (CA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Free employee-only medical coverage

4% employer 401(k) match

Free short-term disability

Job summary

Medium in Redwood City, CA is seeking a results-driven Wellness Operations Manager to own programming across a large campus. You will design fitness classes, wellness activations, and partner with instructors and vendors to deliver a premium experience for members and guests.

You will report to the Club Operations Director and lead scheduling, staffing, and resource management to maximize engagement and revenue while maintaining high service standards in a fast-paced environment.

Qualifications

• 3–5 years of experience managing wellness or fitness center operations on a large campus or similar setting.
• Nationally recognized Personal Training certification is required.
• Experience planning and executing wellness events and engaging with vendors/partners.

Responsibilities

• Own the strategy, programming, and partnerships across the campus wellness offerings.
• Define run‑of‑show and service standards to ensure high‑impact experiences.
• Coordinate with on‑site operators and vendors for cohesive programming.
• Monitor resources/budgets and drive revenue through efficient staffing and utilization.
• Lead and prioritize team activities to align with premium standards.

Skills

People management

Customer focus

Operational execution

Relationship management

Organization & prioritization

Education

Nationally recognized Personal Training certification

Tools

Google Workspace

Slack

Event platforms

Job description

Salary Range: $90,000 - $95,000 + 40% commission on all training sessions and up to a $4k annual bonus based on top performance.

Benefits: FREE employee-only medical coverage, a 4% employer 401(k) match, and FREE short-term disability. Other incredible benefits.

Location: Redwood City, CA. Exact location details will be shared as soon as they become available!

Work Hours: Monday–Friday. Schedules will fall within the facilities' hours of operation (7:00 AM–7:00 PM). Typical shifts include 7:00 AM–3:00 PM or 11:00 AM–7:00 PM, but schedule flexibility is required.

Reports to: Club Operations Director

Mission

Your mission is to own the strategy, partnerships, and programming that shape the wellness experience across an entire campus. From fitness and aquatics to climbing, recovery, and specialty offerings, you'll activate every amenity with purpose by building a trusted network of instructors, coaches, and wellness providers who create exceptional experiences that inspire movement, foster connection, and strengthen community.

Focus

You are the guardian of our standards—honing the craft of your team and ensuring our training, programming, and service are second to none. Through authentic connection and a commitment to excellence, you drive the energy and engagement that make our spaces a thriving hub. By clearing the way for our members to achieve their best, you fuel both personal longevity and your building's beating heart.

Outcomes You'll Deliver:

• Strategic Programming: Own the vision and heartbeat of your building's wellness services. You'll design an intentional mix of fitness classes, wellness programs, and activations that spark vitality and strengthen the connective tissue of the community.
• Service Blueprinting: Act as the architect for our wellness services, defining the goals, logistics, and "run‑of‑show" frameworks. You set the stage with such precision that your team can step in and deliver a seamless, high‑impact experience every time.
• Vendor Partnership Standards: Work hand‑in‑hand with on‑site operators and local vendors to create a cohesive thriving hub. You'll manage the fine details of partner alignment, ensuring every collaborator is tuned in to our standards and contributes to our house proud atmosphere.
• Measurable Operational Impact: Manage assigned resources and budgets with an entrepreneurial mindset. You'll track the pulse of your service through feedback and data, helping demonstrate that our hospitality‑first approach delivers measurable impact.
• Leadership & Prioritization: Provide the wellness "north star" for your team. By setting clear priorities, you empower your team to focus on execution excellence, ensuring every detail aligns with our premium standards.

Requirements:

• 3–5 years of experience managing wellness or fitness center operations, preferably within a large campus, commercial office, country club, or boutique wellness environment.
• Nationally recognized Personal Training certification
• Experience planning and executing events, including wellness fairs, charity events, sports leagues, and other community engagement initiatives.
• Experience coordinating with vendors, partners, and external stakeholders to support successful event execution.
• Proven experience owning operational standards, service delivery, and team performance in high-volume or high-touch environments.
• Skilled in driving revenue and efficiency through utilization planning, staffing models, and resource management.
• Tech‑savvy, with experience using booking, scheduling, and collaboration tools (Google Workspace, Slack, event platforms).
• Adaptable and confident learning new systems for membership and program management.

Key Competencies:

• Customer & Community Focus: You have a natural ability to "read the room" and anticipate needs before they are voiced. You create a welcoming, personalized environment where community members feel valued and genuinely want to spend their time.
• Seamless Operational Execution: You are a master of the details. You organize your work with such clarity that the transition from a plan to a live experience is effortless. You prepare your team to deliver high-quality, mistake‑free results, even in fast-paced environments.
• Relationship Management: As a natural connector, you build trust through authentic presence and a relentless effort to follow‑through. Whether you are coordinating with a member or a vendor, you communicate with the heart of a host and the reliability of a trusted partner.
• Balanced "Craft" & Reality: You possess the entrepreneurial edge to balance high‑energy creative programming with the realities of execution. You know how to assess what is realistically possible, ensuring projects align with your team's actual budget, logistics, and capacity, while still going above and beyond to wow your members.
• Organization & Prioritization: You thrive in the dance of complex, ever‑changing environments. You manage schedules and prioritize tasks effectively with a level of poise and prioritization that ensures the building's heartbeat never skips a beat.

Our Core Values:

Playbook's culture is based on a shared respect for our lived values. Fit with our values is a critical component of our hiring process, and you and all of our colleagues are expected to live our core values in interactions with team members, customers, and stakeholders. An assessment of how you have exhibited our values is also an important part of your performance review process.

Our Commitment To You:

Playbook is committed to building a team that represents a variety of backgrounds, perspectives, and skills. We know the more inclusive we are, the greater our impact will be!

A Quick Note About Salaries:

We list salaries based on a few key factors. These include location‑specific budgets, market trends, team size, and the scope of the building. Since we're a national company working with office properties of all shapes and sizes, the listed salary is tailored specifically to this role and may differ from similar‑titled roles on our Careers Page. Curious or want to chat more about it? We promise to be open and transparent about these details throughout our interview process.