Wellness Program Manager

Playbook; Boston (MA); On-site; USD 80,000 - 87,000; Full time

Benefits offered by this job

Free employee medical coverage

4% 401(k) match

Free short-term disability

Job summary

Playbook is seeking a Head Coach to curate vitality across our Downtown Boston property and lead a high‑performance team. You’ll own the strategy, programming, and service standards that create a thriving venue for members and tenants alike.

You will manage a budget, drive revenue and efficiency, and partner with on-site operators, vendors, and stakeholders to deliver exceptional experiences while maintaining premium brand standards.

Qualifications

• 4+ years of experience managing wellness or fitness center operations, preferably in a corporate or luxury environment.
• Nationally recognized Personal Training certification.
• 1+ years experience managing at least one full-time direct report.
• Proven experience owning operational standards, service delivery, and team performance in high-volume or high-touch environments.
• Skilled in driving revenue and efficiency through utilization planning, staffing models, and resource management.
• Effective escalation owner, resolving complex event issues quickly while protecting the guest experience.
• Comfortable partnering cross‑functionally with key stakeholders to deliver an exceptional experience.
• Tech‑savvy, with experience using booking, scheduling, and collaboration tools (Google Workspace, Slack, event platforms).
• Adaptable and confident learning new systems for membership and program management.

Responsibilities

• Own the vision and heartbeat of the service line, designing rituals and activations that spark vitality.
• Define goals and run-of-show frameworks to deliver seamless, high-impact experiences.
• Serve as primary connector for internal and external partners, translating client expectations into brand reality.
• Design programming to make the building a magnetic destination and support market presence.
• Coordinate on-site operators and local partners to maintain standards and energy.
• Budget management with an entrepreneurial mindset and tracking engagement insights.
• Provide north star leadership, clearing priorities and ensuring execution excellence.

Skills

Wellness operations management

People management

Operational standards

Revenue & efficiency

Incident management

Cross-functional collaboration

Tech-savvy (booking/scheduling tools)

Adaptability

Education

Nationally recognized Personal Training certification

Tools

Google Workspace

Slack

Event platforms

Job description

Salary Range: $80-$87K + 40% commission on all training sessions and up to a $4k annual performance bonus.

Benefits: FREE employee-only medical coverage, a 4% employer 401(k) match, and FREE short-term disability. Other incredible benefits.

Location: Downtown Boston, MA. Exact location details will be shared as soon as they become available!

Work Hours: Monday - Friday, 45 hours per week. Schedule flexibility is required to cover peak hours, typically between 7 AM–3 PM or 10 AM–6 PM.

Reports to: Client Operations Manager

Your Mission

Your mission is to curate your tenants’ vitality by owning the strategy and rhythm of our longevity rituals. You don’t just manage a gym; you design the high-performance culture that turns a workplace into a thriving hub, strengthening the connective tissue between our members while providing the movement and recovery protocols that fuel their life's work.

Your Focus

As the Head Coach, you are the guardian of our standards, honing the craft of your team and ensuring our training, programming, and service are second to none. Through authentic connection and a commitment to excellence, you drive the energy and engagement that make our spaces a thriving hub. By clearing the way for our members to achieve their best, you fuel both personal longevity and the building's commercial success, proving that when our people flourish, the entire asset rises.

Outcomes You’ll Deliver

• Strategic Programming & Cultural Rhythm: Own the vision and heartbeat of your service line. You’ll design a rhythmic mix of rituals and activations that spark vitality and strengthen the connective tissue of the building, ensuring every moment fuels a “win-win-win” of productivity, connection and longevity.
• Experience Scoping & Blueprinting: Act as the architect for your service, defining the goals, logistics, and “run‑of‑show” frameworks. You set the stage with such precision that the execution team can step in and deliver a seamless, high‑impact experience every time.
• Relationship Mastery & Discovery: Serve as the primary “Connector” for internal and external partners. You’ll lead the intake process with curiosity, understanding your clients and their vision so deeply that you can translate their expectations into a flawless brand reality.
• Asset Vitality & Retention Impact: Design intentional programming that makes the building a magnetic destination. By showcasing your amenities through targeted activations and “whitebox” showcases, you create the energy that supports your building’s long‑term flourish and market presence.
• Ecosystem & Partner Synergy: Prioritize and champion our on‑site operators and local partners to create a cohesive thriving hub. You’ll orchestrate vendor selection and alignment, ensuring every partner is tuned in to our standards and contributes to the overall “house proud” atmosphere.
• Financial Stewardship & Impact Insights: Manage your budget with an entrepreneurial mindset. You’ll track the pulse of the community through engagement data and feedback, proving that a soul‑led building delivers measurable outcomes for everyone involved.
• Leadership & Prioritization Provide the “north star” for your team. By clearing the way and setting clear priorities, you empower your team to focus on execution excellence, ensuring every detail aligns with our premium standards and timelines.

Requirements

• 4+ years of experience managing wellness or fitness center operations, preferably in a corporate or luxury environment.
• Nationally recognized Personal Training certification
• 1+ years experience managing at least one full-time direct report
• Proven experience owning operational standards, service delivery, and team performance in high-volume or high-touch environments.
• Skilled in driving revenue and efficiency through utilization planning, staffing models, and resource management.
• Effective escalation owner, resolving complex event issues quickly while protecting the guest experience.
• Comfortable partnering cross‑functionally with key stakeholders to deliver an exceptional experience.
• Tech‑savvy, with experience using booking, scheduling, and collaboration tools (Google Workspace, Slack, event platforms).
• Adaptable and confident learning new systems for membership and program management.

Key Competencies

• Human-Centric Intuition: You have a natural ability to “Know Your People.” You’ve demonstrated the insight to design programming that isn't just “nice to have,” but reflects the deep‑seeded needs and business realities of a community, creating rituals that truly make a building a destination.
• The Blueprint Mindset: You are a master of Setting the Stage. You possess the rigor to plan with such thoroughness and clarity that the transition from vision to execution is effortless. You build the frameworks that allow your team to Channel the Swan and deliver flawlessly.
• Relational Stewardship: As a primary Connector, you build deep-rooted trust through authentic presence and relentless follow‑through. Whether you’re navigating a tenant’s vision or a vendor’s logistics, you communicate with the heart of a host and the precision of a partner.
• Balanced “Craft” & Reality: You possess the entrepreneurial edge to balance high‑energy creative programming with the “house proud” realities of execution. You have a sharp eye for what’s possible, ensuring that every ambitious idea is grounded in logistical excellence and operational capacity.
• Organization & Prioritization: You thrive in the “dance” of complex environments. You bring structure and reliability to the most intricate cultural rhythms, managing the calendar with a level of poise and prioritization that ensures the building’s heartbeat never skips a beat.

Our Core Values

Playbook's culture is based on a shared respect for our lived values. Fit with our values is a critical component of our hiring process, and you and all of our colleagues are expected to live our core values in interactions with team members, customers, and stakeholders. An assessment of how you have exhibited our values is also an important part of your performance review process.

Our Commitment To You

Playbook is committed to building a team that represents a variety of backgrounds, perspectives, and skills. We know the more inclusive we are, the greater our impact will be!

A Quick Note About Salaries

We list salaries based on a few key factors. These include location-specific budgets, market trends, team size, and the scope of the building. Since we’re a national company working with office properties of all shapes and sizes, the listed salary is tailored specifically to this role and may differ from similar-titled roles on our Careers Page. Curious or want to chat more about it? We promise to be open and transparent about these details throughout our interview process.