WellMed Growth Associate | Dallas-Fort Worth Market

Optum; Irving (TX); Hybrid; USD 73,000 - 130,000; Full time

Job summary

WellMed, part of the Optum family, is seeking a Sr. Physician Marketing Consultant to lead strategic marketing plans for growth and retention in the Dallas–Fort Worth region. The role is hybrid and based in Irving, TX with frequent travel to support provider engagement, community outreach and events.

The position requires 5+ years of marketing experience, healthcare domain exposure, and proficiency with CMS guidelines, Salesforce and Microsoft Office. Travel up to 75% locally is expected.

Qualifications

• 5+ years of marketing project management, communications and/or marketing campaign development, and event planning experience, with 3+ years in the healthcare industry
• Experience with CMS guidelines and/or experience in a health care related field
• Intermediate proficiency in Microsoft Excel, PowerPoint, and Word, and internet research
• Current, valid driver's license and reliable transportation
• Ability and willingness to travel as determined by business need, up to 75% locally
• Live in DFW area

Responsibilities

• Mentor/develop assigned team members; develop an agenda and conduct weekly/bi- weekly training sessions as appropriate, evaluate progress thru ride alongs and observation
• Schedule periodic review with the assigned MPSs to recognize performance and assess challenges
• Analyzes market intelligence and identifies local market opportunities to develop targeted marketing strategies and innovate new solutions
• Represent the department in marketing and physician meetings
• Collaborates with the Physician Marketing Liaison, market leadership to create an action plan for territory activities and community outreach
• Designs, creates and executes marketing activities to support growth and retention goals
• Reviews marketing activities with appropriate Marketing Manager, market leadership and obtains approval
• Monitors lead/enrollment tracking system
• Maintains strategic plans/event plans/action plans and keep up to date
• Provides support to the clinics for events, training, and collaterals and other duties to be assigned
• Maintains a professional relationship with community contacts/agencies, healthcare delivery system administration, physicians and other staff as well as local contracted health plan staff
• Oversees all necessary reports and deliverables as requested by leadership according to established deadlines
• Participates actively in staff and operational development meetings and training sessions
• Develops, implements and manages the execution of provider growth marketing strategies based on requests from market leadership regarding all communications objectives
• Effectively creates databases and manages assigned budgets with productive ROI results
• Collaborates with outside vendors as needed to fulfill program initiatives
• Ensures alignment between brand-building, positioning and direct-response objectives
• Manages promotional campaigns through various media organizations to ensure the proper message is presented
• Supports the development of marketing and advertising schedules, maintains and meets deadlines and budgetary requirements
• Liaises with corporate and market representatives on marketing collaterals needed for special events, advertisement initiatives and other requests submitted by senior leadership
• Occasional weekend and evening work is required
• Performs all other related duties as assigned

Skills

Marketing project management

Communications

Campaign development

Event planning

CMS guidelines experience

Excel

PowerPoint

Word

Internet research

Travel readiness

Live in DFW area

Tools

Salesforce

Access

Job description

Explore opportunities with WellMed, part of the Optum family of businesses. We believe all patients are entitled to the highest level of medical care. Here, you will be part of a team who shares your passion for helping people achieve improved health outcomes. Explore rewarding opportunities for physicians, clinical staff and non-patient-facing roles. Join us and discover the meaning behind Caring. Connecting. Growing together.

The Sr. Physician Marketing Consultant (Sr PMC) is responsible for the development and directing the execution of a strategic plan that supports the growth goals of the organization. The primary focus of this position is to develop and execute marketing strategies to growth and retention. The position is also responsible for providing assistance with special projects and educational efforts as directed by management. This position is accountable for market membership goals for growth, retention and improved brand awareness. This position follows a hybrid work schedule and is based out of our Irving, TX office. The role also requires frequent travel throughout the Dallas-Fort Worth market to support provider engagement, community outreach, events and other growth initiatives.

Primary Responsibilities

• Mentor/develop assigned team members; develop an agenda and conduct weekly/bi- weekly training sessions as appropriate, evaluate progress thru ride alongs and observation
• Schedule periodic review with the assigned MPSs to recognize performance and assess challenges
• Analyzes market intelligence and identifies local market opportunities to develop targeted marketing strategies and innovate new solutions
• Represent the department in marketing and physician meetings
• Collaborates with the Physician Marketing Liaison, market leadership to create an action plan for territory activities and community outreach. Designs, creates and executes marketing activities to support growth and retention goals. Reviews marketing activities with appropriate Marketing Manager, market leadership and obtains approval
• Monitors lead/enrollment tracking system
• Maintains strategic plans/event plans/action plans and keep up to date
• Provides support to the clinics for events, training, and collaterals and other duties to be assigned
• Maintains a professional relationship with community contacts/agencies, healthcare delivery system administration, physicians and other staff as well as local contracted health plan staff
• Oversees all necessary reports and deliverables as requested by leadership according to established deadlines
• Participates actively in staff and operational development meetings and training sessions
• Develops, implements and manages the execution of provider growth marketing strategies based on requests from market leadership regarding all communications objectives. Effectively creates databases and manages assigned budgets with productive ROI results
• Collaborates with outside vendors as needed to fulfill program initiatives
• Ensures alignment between brand-building, positioning and direct-response objectives
• Manages promotional campaigns through various media organizations to ensure the proper message is presented
• Supports the development of marketing and advertising schedules, maintains and meets deadlines and budgetary requirements
• Liaises with corporate and market representatives on marketing collaterals needed for special events, advertisement initiatives and other requests submitted by senior leadership
• Occasional weekend and evening work is required
• Performs all other related duties as assigned

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications

• 5+ years of marketing project management, communications and/or marketing campaign development, and event planning experience, with 3+ years in the healthcare industry
• Experience with CMS guidelines and/or experience in a health care related field
• Intermediate proficiency in Microsoft Excel, PowerPoint, and Word, and internet research
• Current, valid driver's license and reliable transportation
• Ability and willingness to travel as determined by business need, up to 75% locally
• Live in DFW area

Preferred Qualifications

• Understanding of marketing and broker channels
• Proficiency in Salesforce
• Proficiency in Access
• Proven ability to multi-task and prioritize work
• Bilingual (English/Spanish) fluency

Physical & Mental Requirements

• Ability to lift up to 25 pounds
• Ability to push or pull heavy objects using up to 25 pounds of force
• Ability to sit for extended periods of time
• Ability to stand for extended periods of time
• Ability to use fine motor skills to operate office equipment and/or machinery
• Ability to receive and comprehend instructions verbally and/or in writing
• Ability to use logical reasoning for simple and complex problem solving

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. We comply with all minimum wage laws as applicable. The salary for this role will range from $72,800 - $130,000 annually based on full-time employment.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.