[WEBTOON] Sr. Marketing Manager - D Comics Project

WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands); El Segundo (CA); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health benefits including vision and a

PTO and parental leave

401K Contributions

Commuter Benefits

Global WEBTOON discount program

Winter break shutdown

Job summary

WEBTOON Entertainment is seeking a Sr. Marketing Manager to drive growth across campaigns and paid media for its global entertainment brands, including WEBTOON Originals and partnerships with Marvel/Disney IP.

You will collaborate with internal teams and external agencies in a fast-paced environment. This role emphasizes developing tentpole campaigns, optimizing performance marketing, and tracking brand health metrics.

Qualifications

• 7+ years of marketing experience in entertainment or fandom-driven industries.
• Proven growth marketing experience optimizing performance campaigns.
• Experience marketing to fandom-driven audiences and understanding fan behavior.
• Experience working globally with cross-functional collaboration.
• Collaborating with internal creative teams and external agencies on campaigns.
• Strong analytical mindset using consumer research, brand tracking and data.
• Excellent communication, presentation and storytelling skills.
• Adaptable and able to navigate ambiguity in a fast-paced environment.
• Bilingual English and Korean is a plus.

Responsibilities

• Develop and launch tentpole marketing campaigns designed to attract new readers or re-engage lapsed ones.
• Oversee performance marketing agency; manage paid media spend and optimize campaigns.
• Track and report campaign performance including brand health indicators.
• Explore new channels and partnerships to unlock new audiences and distribution.
• Own the ongoing marketing calendar and coordinate promotions across moments.

Skills

Growth marketing

Campaign management

Analytics

Cross-functional collaboration

Storytelling

Communication

Project management

Korean language

Job description

WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators.

With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment’s passionate fandoms are the new face of pop culture. WEBTOON Entertainment adaptations are available on Netflix, Prime Video, Disney+, Crunchyroll, and other screens around the world, and the company’s content partners include The Walt Disney Company, HYBE, and DC Comics, among many others.

WEBTOON is becoming the home for Marvel and Disney comics — a new subscription app where fans read, collect, and stay connected to the stories and characters they love. We're building the definitive destination for Marvel/Disney IP, and we're looking for a Sr. Marketing Manager to help it grow. This role reports to the Head of Marketing and will support all aspects of the marketing function with a focus on new marketing campaign development and paid media campaigns. The ideal candidate has extensive experience in entertainment or comic book marketing with a focus on growth marketing campaigns and is comfortable being hands-on in a lean environment.

It’s an exciting opportunity for someone who enjoys building brands, thrives in highly collaborative environments, and is passionate about entertainment, fandom, and culture.

Primary Responsibilities

• Develop and launch tentpole marketing campaigns designed to attract new readers or re-engage lapsed ones. Oversee all aspects of campaign development, working in conjunction with internal teams and agencies to bring new programs to market.
• Oversee performance marketing agency to manage ongoing paid media spend. Develop hypotheses, design programs and optimize campaigns with an ongoing focus on improving customer acquisition metrics.
• Track and report campaign performance on an ongoing basis—including the impact on platform metrics as well as brand health indicators such as awareness, consideration, preference, and perception.
• Explore new channels and partnerships to unlock new audiences and distribution opportunities.
• Own the ongoing marketing calendar – tracking internal and partner schedules to ensure coordinated promotions across all key moments.

Required Qualifications

• 7+ years of marketing experience, ideally within entertainment or fandom-driven industries. Experience in the comics industry strongly preferred.
• Strong understanding of growth marketing, with proven experience developing and optimizing performance marketing campaigns.
• Experience marketing to fandom-driven audiences and a strong understanding of fan communities and fan behavior.
• Experience working within a global organization, with a demonstrated ability to drive cross-functional collaboration and influence teams without direct authority.
• Experience collaborating with internal creative teams and external agencies to develop impactful creative campaigns.
• Strong analytical mindset with the ability to leverage consumer research, brand tracking, and campaign performance data to inform strategy.
• Exceptional project management and organizational skills, with the ability to independently manage multiple initiatives, budgets, timelines, and stakeholders in a fast-paced environment.
• Excellent communication, presentation, and storytelling skills.
• Highly adaptable and comfortable navigating ambiguity, shifting priorities, and a dynamic work environment.
• Bilingual proficiency in English and Korean is a plus.

Salary Range and Description

$120,000 - $160,000 / annually

Please note, the above range is listed in USD.

What we offer (For Full-Time Only):

• Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
• Health benefits, including vision and dental!
• Generous PTO and Parental Leave Top-up
• 401K Contributions
• Commuter Benefits
• Global WEBTOON and LINE FRIENDS discount program
• Winter break shutdown and a whole lot more!

With approximately 155 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the world’s leading webnovel platform--WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others.

Join us and work with some of the biggest artists, IP, and fandoms in comics!

#WEBTOON