[WEBTOON] Marketing Manager

WEBTOON; El Segundo (CA); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health benefits

Vision and dental

Generous PTO and Parental Leave

401K Contributions

Commuter Benefits

Global WEBTOON and LINE FRIENDS disc.

Winter break shutdown

Job summary

WEBTOON Entertainment in El Segundo, CA is seeking a Marketing Manager to lead strategic initiatives, elevate the brand, drive user acquisition, and boost audience engagement across both B2C and B2B initiatives.

You will collaborate with Growth Marketing, Content, Social, PR, Creative, and Product teams, manage campaigns, and nurture partnerships with Disney, Paramount, Blizzard, and others to amplify shared IPs. This role requires strong leadership and a data-driven approach.

Qualifications

• 5+ years of experience in entertainment marketing.
• Strong understanding of brand marketing and integrated campaigns.
• Deep knowledge of the marketing ecosystem: advertising, social, experiential, partnerships, influencer, content marketing.
• Experience marketing to fandom-driven audiences and fan communities.
• Familiarity with WEBTOON, digital storytelling, and the creator economy is strongly preferred.
• Proven experience collaborating with internal creative teams and external agencies.
• Experience building and managing relationships with external partners; brand/entertainment partnerships a plus.
• Strategic thinking with ability to translate insights into marketing strategies.
• Excellent project management, organization, and ability to lead multiple initiatives in a fast-paced environment.
• Ability to influence and lead cross-functional teams without direct authority.
• Strong communication, presentation, and storytelling skills.
• Adaptable and comfortable with ambiguity and shifting priorities.

Responsibilities

• Develop brand marketing strategies across target audiences (readers, creators, prospective creators).
• Lead brand-building campaigns, events, advertising, and partnerships with brands and content partners.
• Own relationships with external content partners to drive user growth of shared IPs.
• Collaborate with Growth Marketing, Content, Social, PR, Creative, Product and external stakeholders to create cohesive brand experiences.
• Lead brand health tracking and consumer research to uncover actionable insights and inform strategy.
• Develop scalable marketing frameworks, playbooks, and processes to improve collaboration and efficiency.

Skills

Entertainment marketing

Brand marketing

Partnerships

Campaign management

Cross-functional leadership

Analytics & insights

Communication & storytelling

Project management

Adaptability

Job description

WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators.

With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment’s passionate fandoms are the new face of pop culture. WEBTOON Entertainment adaptations are available on Netflix, Prime Video, Disney+, Crunchyroll, and other screens around the world, and the company’s content partners include The Walt Disney Company, HYBE, and DC Comics, among many others.

As the Marketing Manager, you will lead the development and execution of strategic marketing initiatives that elevate WEBTOON’s brand, drive user acquisition, and boost audience engagements. Collaborating closely with internal teams and external partners, you will manage integrated marketing campaigns, optimizing performance to achieve key business goals. Reporting to the Director of Brand & Partnerships, this high‑impact role is a vital part of the Brand & Audience Development team and contributes directly to our marketing flywheel through both B2C and B2B efforts.

Essential Duties

• Develop brand marketing strategies for WEBTOON across key target audiences, including readers, creators, and prospective creators, to strengthen brand awareness, consideration, and perception.
• Ideate, develop, and lead brand‑building initiatives and marketing campaigns that elevate the WEBTOON brand, including events, advertising, and strategic partnerships with brands, content partners, creators, and talent.
• Own relationships and communications with external content partners, including Disney, Paramount, Blizzard, and other key partners, to drive user growth and success of our shared IPs.
• Collaborate cross‑functionally with Growth Marketing, Content, Social, PR, Creative, Product, and external stakeholders to create cohesive brand experiences and drive measurable business outcomes.
• Lead brand health tracking and consumer research initiatives, proactively leveraging first‑party, third‑party, and market intelligence data to uncover actionable insights, monitor audience and brand trends, and inform marketing strategy and brand positioning.
• Develop scalable marketing frameworks, campaign playbooks, and operational processes to improve collaboration, executional excellence, and organizational efficiency.

Minimum Qualifications

• 5+ years of experience in entertainment marketing is required.
• Strong understanding of brand marketing, with proven experience developing and executing brand strategies and integrated marketing campaigns.
• Deep knowledge of the marketing ecosystem, including advertising, social media, experiential marketing, partnerships, influencer marketing, and content marketing.
• Experience marketing to fandom‑driven audiences and a strong understanding of fan communities and fan behavior.
• Familiarity with WEBTOON, digital storytelling, and the creator economy is strongly preferred.
• Proven experience developing and executing creative campaigns in collaboration with internal creative teams and external agencies.
• Experience building and managing relationships with external partners; brand partnership or entertainment partnership experience is a strong plus.
• Strategic thinking and analytical skills, with the ability to translate consumer insights, market trends, and performance data into actionable marketing strategies.
• Exceptional project management and organizational skills, with the ability to independently lead multiple initiatives, manage budgets and timelines, and deliver results in a fast‑paced, evolving environment.
• Proven ability to influence and lead cross‑functional teams without direct authority.
• Excellent communication, presentation, and storytelling skills.
• Highly adaptable and comfortable navigating ambiguity, shifting priorities, and a dynamic work environment.

Salary Range And Description

$85,000 - $110,000 / annually. Please note, the above range is listed in USD.

What We Offer (For Full‑Time Only)

• Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals.
• Health benefits, including vision and dental.
• Generous PTO and Parental Leave Top‑up.
• 401K Contributions.
• Commuter Benefits.
• Global WEBTOON and LINE FRIENDS discount program.
• Winter break shutdown and a whole lot more.

With approximately 155 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad—the world’s leading webnovel platform—WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others.

Join us and work with some of the biggest artists, IP, and fandoms in comics!

#WEBTOON

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.