[WEBTOON] Marketing Manager

WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands); El Segundo (CA); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Career development

Health benefits (vision & dental)

Generous PTO & parental leave top-up

401K contributions

Commuter benefits

Global discount program

Winter break shutdown

Job summary

WEBTOON Entertainment is seeking a Marketing Manager to lead strategic marketing initiatives, elevate the WEBTOON brand, and drive user growth across B2C and B2B channels.

You will partner with internal teams and external partners to develop campaigns, manage relationships, and optimize performance in a fast-paced environment. A strong background in entertainment marketing and fan communities is essential.

Qualifications

• 5+ years of experience in entertainment marketing.
• Experience developing and executing brand strategies and integrated marketing campaigns.
• Knowledge of advertising, social media, experiential marketing, partnerships, influencer marketing, and content marketing.
• Experience marketing to fandom-driven audiences and understanding fan communities.
• Familiarity with WEBTOON, digital storytelling, and the creator economy is strongly preferred.
• Proven experience developing and executing creative campaigns with internal teams and external agencies.
• Experience building and managing relationships with external partners; brand/entertainment partnerships are a strong plus.
• Strategic thinking and analytical skills, translating consumer insights into actionable marketing strategies.
• Exceptional project management and organizational skills; ability to lead multiple initiatives in a fast-paced environment.
• Excellent communication, presentation, and storytelling skills.
• Highly adaptable and comfortable navigating ambiguity.

Responsibilities

• Develop brand marketing strategies for WEBTOON across readers, creators, and prospective creators to strengthen brand awareness, consideration, and perception.
• Ideate, develop, and lead brand-building initiatives and campaigns including events, advertising, and partnerships with brands, content partners, creators, and talent.
• Own relationships and communications with external content partners to drive user growth and success of shared IPs.
• Collaborate cross-functionally with Growth Marketing, Content, Social, PR, Creative, Product, and external stakeholders to create cohesive brand experiences and drive measurable outcomes.
• Lead brand health tracking and consumer research initiatives, leveraging data to uncover insights and inform strategy and positioning.
• Develop scalable marketing frameworks, campaign playbooks, and processes to improve collaboration and efficiency.

Skills

Brand marketing

Integrated campaigns

Partnerships

Fan communities

Strategic thinking

Project management

Cross-functional leadership

Communication skills

Job description

WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators.

With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment’s passionate fandoms are the new face of pop culture. WEBTOON Entertainment adaptations are available on Netflix, Prime Video, Disney+, Crunchyroll, and other screens around the world, and the company’s content partners include The Walt Disney Company, HYBE, and DC Comics, among many others.

As the Marketing Manager, you will lead the development and execution of strategic marketing initiatives that elevate WEBTOON's brand, drive user acquisition, and boost audience engagements. Collaborating closely with internal teams and external partners, you will manage integrated marketing campaigns, optimizing performance to achieve key business goals. Reporting to the Director of Brand & Partnerships, this high-impact role is a vital part of the Brand & Audience Development team and contributes directly to our marketing flywheel through both B2C and B2B efforts. The ideal candidate brings a strong blend of strategic thinking and executional excellence, with a clear understanding of the value behind diverse partnerships, understanding of the creator economy, and a passion for driving business growth.

Essential Duties:

• Develop brand marketing strategies for WEBTOON across key target audiences, including readers, creators, and prospective creators, to strengthen brand awareness, consideration, and perception.
• Ideate, develop, and lead brand-building initiatives and marketing campaigns that elevate the WEBTOON brand, including events, advertising, and strategic partnerships with brands, content partners, creators, and talent.
• Own relationships and communications with external content partners, including Disney, Paramount, Blizzard, and other key partners, to drive user growth and success of our shared IPs.
• Collaborate cross-functionally with Growth Marketing, Content, Social, PR, Creative, Product, and external stakeholders to create cohesive brand experiences and drive measurable business outcomes.
• Lead brand health tracking and consumer research initiatives, proactively leveraging first‑party, third‑party, and market intelligence data to uncover actionable insights, monitor audience and brand trends, and inform marketing strategy and brand positioning.
• Develop scalable marketing frameworks, campaign playbooks, and operational processes to improve collaboration, executional excellence, and organizational efficiency.

Minimum Qualifications:

• 5+ years of experience in entertainment marketing is required.
• Strong understanding of brand marketing, with proven experience developing and executing brand strategies and integrated marketing campaigns.
• Deep knowledge of the marketing ecosystem, including advertising, social media, experiential marketing, partnerships, influencer marketing, and content marketing.
• Experience marketing to fandom‑driven audiences and a strong understanding of fan communities and fan behavior.
• Familiarity with WEBTOON, digital storytelling, and the creator economy is strongly preferred.
• Proven experience developing and executing creative campaigns in collaboration with internal creative teams and external agencies.
• Experience building and managing relationships with external partners; brand partnership or entertainment partnership experience is a strong plus.
• Strategic thinking and analytical skills, with the ability to translate consumer insights, market trends, and performance data into actionable marketing strategies.
• Exceptional project management and organizational skills, with the ability to independently lead multiple initiatives, manage budgets and timelines, and deliver results in a fast‑paced, evolving environment.
• Proven ability to influence and lead cross‑functional teams without direct authority.
• Excellent communication, presentation, and storytelling skills.
• Highly adaptable and comfortable navigating ambiguity, shifting priorities, and a dynamic work environment.

Salary Range and Description

$85,000 - $110,000 annually (USD).

What we offer (for full‑time only)

• Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals.
• Health benefits, including vision and dental.
• Generous paid time off and parental leave top‑up.
• 401K contributions.
• Commuter benefits.
• Global WEBTOON and LINE FRIENDS discount program.
• Winter break shutdown and a whole lot more!

With approximately 155 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad—the world’s leading webnovel platform—WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others.

Join us and work with some of the biggest artists, IP, and fandoms in comics!