WebsiteSpecialist

Service Experts; Richardson (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Service Experts is seeking a Website Specialist to manage and optimize content on ServiceExperts.com, focusing on location details, coupons, branding, service pages, and blog posts to enhance usability and customer journeys.

You will partner with internal teams and external vendors to ensure accurate brand-aligned content, support SEO initiatives, and improve local listings and organic visibility across our digital ecosystem.

Qualifications

• 2-5 years of website content management or digital marketing experience.
• Familiarity with CMS platforms (WordPress, Sitecore, Drupal) or listing management tools.
• Basic understanding of UTM tracking and Google Analytics.
• Experience working with creative or web development agencies is a plus.
• Strong attention to detail and ability to manage multiple projects and deadlines.
• Excellent communication and collaboration skills.
• Working knowledge of SEO and local search optimization.

Responsibilities

• Manage day-to-day content updates on ServiceExperts.com with a focus on usability and customer journey.
• Improve on-site experience, ensuring content is mobile-friendly and accurate.
• Coordinate with channel owners to align content with campaigns and branding.
• Serve as secondary point of contact for website and SEO agencies, managing timelines and deliverables.
• Support on-page SEO with content structure, metadata, internal linking, and local SEO.
• Collaborate with teams to identify opportunities to improve organic visibility.

Skills

Content management

Digital marketing

Attention to detail

Communication

Project management

SEO knowledge

Collaboration

Analytical thinking

Tools

WordPress

Sitecore

Drupal

Google Analytics

UTM tracking

Power BI

Looker

Tableau

Marketing automation tools

Job description

Service Experts is a national HVAC, plumbing and electrical services company with over 80 locations nationwide. With our exceptional team of local professionals in the U.S, you can depend on us for top-quality service and repairs for your cooling, heating, and plumbing systems, as well as many other home service needs.

Position Summary:

We’re looking for a detail-oriented and proactive Website Specialist to manage and optimize content on ServiceExperts.com, our digital listings and manage our SEO. This role is critical to ensuring exceptional customer experience on the website, maintaining accurate brand-aligned content, and partnering with our website and SEO vendors to ensure a strong, competitive SEO presence. The Website Specialist will work cross-functionally with internal stakeholders and external partners to enhance usability, discoverability, and performance across our digital ecosystem.

Key Responsibilities:

• Own and manage day-to-day content updates on ServiceExperts.com, including location-specific details, coupons, branding updates, service page content, and blog posts, with a strong focus on usability, clarity, and customer journey optimization.
• Continuously evaluate and improve the on-site customer experience, ensuring content is easy to navigate, accurate, mobile-friendly, and aligned with customer needs and business goals.
• Partner with channel owners to ensure a seamless customer experience across all digital touchpoints. Review and validate click-through journeys from channels such as email, social media, and paid advertising to confirm content aligns with campaign messaging, branding, and customer expectations.
• Act as the secondary point of contact for the Website and SEO agency partners, managing requests, timelines, and deliverables related to site updates, optimization initiatives, and performance improvements.
• Partner with vendors to support on-page SEO best practices, including content structure, metadata, internal linking, and local SEO enhancements.
• Collaborate with internal teams and external partners to identify opportunities to improve organic visibility and ensure website updates support SEO strategy.

Local Listings & Digital Presence

• Own and optimize Service Experts center location data across non-owned platforms, including Google Business Profiles, Yelp, and other digital listings.
• Ensure accuracy of location details, licensing, services, and social profile linking while following platform best practices.
• Create and manage monthly content plans for Google Business Profiles to support local engagement and visibility.

Campaign & Performance Support

• Own the coupon experience on ServiceExperts.com, including scheduling, personalization, and post-launch QA.
• Assist with weekly and monthly website reporting, tracking key performance indicators such as calls, form fills, and text message requests.
• Support digital marketing campaigns by ensuring website content and structure align with campaign goals and customer expectations.

Qualifications:

• 2-5 years of experience in website content management, digital marketing, or a related field.
• Familiarity with CMS platforms (e.g., WordPress, Sitecore, Drupal) or listing management tools
• Basic understanding of UTM tracking, Google Analytics, and digital campaign performance metrics.
• Experience working with creative or web development agencies is a plus.
• Strong attention to detail and ability to manage multiple projects and deadlines.
• Excellent communication and collaboration skills.
• Working knowledge of SEO best practices and local search optimization.

Preferred Skills:

• Experience in B2C or multi-location business environment.
• Understanding of HTML/CSS is a plus but not required.
• Ability to work in a fast-paced environment
• Strong analytical skills with experience in Excel and data visualization tools (e.g., Power BI, Looker, Tableau)
• Previous experience writing creative campaign briefs for creative resources
• Excellent communication and project management skills
• Highly organized with a strong attention to detail
• Demonstrated ability to manage multiple projects, prioritize tasks, and adapt to changing priorities
• Excellent written and verbal communication skills, with strong attention to detail and grammar
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint); and marketing automation tools a plus
• Positive attitude, detail-oriented, and a proactive approach to tasks
• Creative problem-solving abilities
• Strong analytical and data interpretation abilities