Digital Marketing & SEO Manager

A&E Plumbing, Heating & Air

Gresham (OR)

On-site

USD 70,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Health insurance

Paid time off

Training & development

Vision insurance

401(k)

401(k) matching

Competitive salary

Dental insurance

Employee discounts

Job summary

A&E Plumbing, Heating & Air is looking for a Digital Marketing & SEO Manager in Oregon to enhance our online presence and drive business growth. This role is pivotal in managing SEO strategies, optimizing web content, and analyzing performance metrics.

The ideal candidate is a proactive leader with over 3 years of experience in digital marketing, proficient in various SEO tools, and skilled in creating high-quality content. The position offers flexible work from home options.

Qualifications

3+ years of digital marketing experience with a focus on SEO.
Proficient in using analytics tools to drive decisions.
Strong writing and editing skills.

Responsibilities

Manage and improve the company website for SEO.
Develop a content marketing strategy.
Oversee local SEO efforts for business visibility.
Track and report on digital marketing performance.

Skills

Digital marketing strategy

SEO expertise

Content creation

Analytics and reporting

Project management

Social media management

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

WordPress

SEMrush

Adobe Creative Suite

Job description

Benefits

Health insurance
Paid time off
Training & development
Vision insurance
401(k)
401(k) matching
Competitive salary
Dental insurance
Employee discounts

Position Summary

A&E Plumbing, Heating & Air is seeking a highly motivated Digital Marketing & SEO Manager to take ownership of our online presence and continue building one of the strongest digital marketing programs in the HVAC and plumbing industry. This position is responsible for increasing website traffic, improving search engine rankings, generating qualified leads, growing our local market presence, and maintaining our reputation across every digital platform.

This is not simply a social media position. The ideal candidate understands digital marketing as a complete system—including SEO, content strategy, local search, website optimization, analytics, Google Business Profile management, conversion optimization, email marketing, and paid advertising.

Success in this role will be measured by measurable improvements in traffic, rankings, leads, and revenue. This position owns A&E's digital marketing program. The successful candidate is expected to identify opportunities, prioritize projects, execute improvements, measure results, and continuously maintain our digital presence—not simply complete assigned tasks. We are looking for someone who takes initiative, thinks strategically, and treats our marketing as an ongoing business asset.

Website Management & SEO

Manage and continually improve the company website.
Optimize all pages for SEO and user experience.
Build and maintain city-specific landing pages.
Create and optimize service pages.
Implement schema markup throughout the website.
Improve page speed and Core Web Vitals.
Maintain internal linking strategy.
Optimize metadata, headings, images, and URLs.
Monitor Google Search Console and resolve technical SEO issues.
Maintain XML sitemaps and indexing.

Content Marketing

Develop and maintain an annual content calendar.
Write or coordinate high-quality blog articles.
Refresh existing content to improve rankings.
Create localized content targeting specific service areas.
Add calls-to-action that improve lead generation.
Build pillar pages and topic clusters.
Create FAQs and educational homeowner resources.
Ensure content follows E-E-A-T best practices.

Local SEO

Manage Google Business Profiles.
Maintain accurate business information across all platforms.
Publish Google Posts regularly.
Respond to customer reviews.
Develop and execute review generation campaigns.
Optimize service areas.
Manage business listings and citations.
Improve local search rankings across Oregon and Washington markets.

Social Media Management

Develop a monthly social media calendar.
Produce Facebook and Instagram content.
Create Reels, Stories, educational videos, and before/after content.
Coordinate photography and video with technicians.
Manage community engagement.
Respond to comments and messages.
Track engagement metrics.

Email Marketing

Create customer newsletters.
Build automated email campaigns.
Develop seasonal marketing campaigns.
Support membership growth campaigns.
Build lead nurturing campaigns.

Lead Generation & Conversion Optimization

Improve website conversion rates.
Optimize landing pages.
Manage calls-to-action throughout the website.
Improve online scheduling conversions.
Monitor user behavior using analytics tools.
Recommend improvements based on performance data.

Analytics & Reporting

Website traffic
Organic rankings
Local rankings
Google Business Profile performance
Leads generated
Conversion rates
Social media growth
Paid advertising performance
ROI on campaigns
Provide monthly reports that include: Completed work, Performance metrics, Wins, Challenges, Next month's priorities.

Brand Management

Maintain consistency across: Website, Social media, Advertising, Printed materials, Vehicles, Uniforms, Photography, Email templates, Google Business Profiles, Directory listings

Paid Advertising