Website Specialist

Capital Caring Health; Virginia (MN); Hybrid; USD 66,064 - 99,096; Full time

Job summary

Capital Caring Health in Virginia is seeking a Website Specialist to manage and enhance the online presence for the Chapters Health System. Responsibilities include overseeing website updates, improving brand visibility, and supporting SEO strategies.

The ideal candidate will have a Bachelor’s degree in Communication or Marketing, with at least 2 years of experience in digital marketing or website management, specifically with WordPress. Join a mission-driven team focused on outstanding patient care!

Qualifications

• At least 2 years of experience in digital marketing or website management.
• Experience with WordPress and basic HTML knowledge.
• Strong skills in project management and organization.

Responsibilities

• Lead development and execution of organizational websites.
• Manage daily updates and enhancements to the website.
• Collaborate with corporate communications team on digital marketing initiatives.

Skills

Digital marketing

Website management

Search engine optimization

Content development

WordPress expertise

Education

Bachelor’s degree in Communication or Marketing

Tools

Google Analytics

Microsoft Office

WordPress

Canva

Job description

It’s inspiring to work with a company where people truly BELIEVE in what they’re doing!

When you become part of the Chapters Health Team, you’ll realize it’s more than a job. It’s a mission. We’re committed to providing outstanding patient care and a high level of customer service in our communities every day. Our employees make all the difference in our success!

The Website Specialist will lead the development, management, and execution of the website presence of the Chapters Health System and some of its affiliates. The Website Specialist will also play a major role in enhancing brand awareness and visibility online including management of location pages as well as driving website traffic and supporting search engine optimization. The Website Specialist must be data-driven, creative, and experience with WordPress.

Essential Duties & Responsibilities - carries out the following essential functions:

Quality Provision Of Services

Lead development and execution of organizational websites and multiple affiliate sites. Manage daily updates to the website and location pages as needed for all the physical locations for the Chapters Health System Develop and edit content throughout the year in alignment with organizational initiatives and marketing themes. Stay up-to-date on new digital marketing and website management tools and implement best practices within the company. Develop a global plan for website optimization to increase web traffic. Generate monthly reports with key metrics on website performance, including Google Analytics, paid search, SEO, SEM, etc. Monitor Google, Facebook, and other appropriate reviews sites and organizational responses. Manage and respond to inquiries on the website contact us form. Lead the development, management, and ongoing content updates on the organization’s internal website, Lifelines.

People/Communications

Collaborate with the corporate communications team and other program leaders to understand business needs, recommend and apply new digital marketing initiatives and report results

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

Supervisory Responsibilities

N/A

Experience Requirements

The Website Specialist must have at least 2 years of experience in digital marketing or website management, including search engine optimization and content development. Experience with WordPress is and basic HTML knowledge is required.

Education Requirements

The Website Specialist must have at least a Bachelor’s degree in Communication or Marketing, or a related field.

Required Certificates And/or Licenses

N/A

Overall Skills

The ability to demonstrate oral and written communication skills as well as ability to organize and manage projects within defined timeframe and budget; work both independently and as part of a team; demonstrate excellent interpersonal and collaborative; demonstrate organizational skills with ability to delegate and follow up; manage multiple tasks and stressful situations with a positive attitude; demonstrate a strong work ethic and attention to detail; understand general marketing, emerging trends, and marketplace changes; demonstrate a working knowledge of multi-channel attribution analysis, campaign/analytics tools such as Google Analytics, or similar platforms.

Physical/Mental/Emotional Skills

The ability to demonstrate personal maturity, emotional stability, and physical energy is appropriate to Chapters Health System. The ability to see, hear, grasp, lift, speak, sit and walk or otherwise perform essential functions with or without reasonable accommodation; Work in a fast paced and quickly changing environment; Work under pressure and deadlines; Effectively recognize and appreciate the diversity in the workplace.

Technological Skills

The ability to demonstrate skills with advertising in digital platforms, including Google and Facebook. Google Ad Word and Facebook Ad Certifications; demonstrate strong computer skills with a working knowledge of word processing, spreadsheet and database management applications; use Microsoft Office Software, Wordpress, Canva, and more. UX knowledge is a plus.

Reasoning Ability

The ability to apply common sense understanding to carry out instructions furnished in written or oral form and deal with problems involving several concrete variables in standardized situations.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; taste or smell and push, pull, lift/carry 35 lbs. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Must be able to drive distances including freeways and mountains when necessary.

Work Environment

The work environmental characteristics are representative of those an employee would normally encounter in a hybrid work model but may include performing the essential functions of this job in an office. Reasonable accommodation may be made to enable individuals with disabilities.

Compensation Pay Range

$66,064.10 - $99,096.71

This position requires consent to drug and/or alcohol testing after a conditional offer of employment is made, as well as on-going compliance with the Drug-Free Workplace Policy.

All Chapters Health System employees performing services for Florida affiliates are submitted through the Florida Care Provider Background Screening Clearinghouse to verify eligibility after a conditional offer of employment is made as well as ongoing eligibility. For more information, please visit https://info.flclearinghouse.com/.