Website Operations Manager

Face Reality; San Ramon (CA); Hybrid; USD 105,000 - 115,000; Full time

Job summary

Face Reality Skincare in San Ramon, CA seeks a Website Operations Manager to own the day-to-day e-commerce experience across B2B and B2C channels. This role sits in a marketing- and sales-driven organization, partnering to bring campaigns, product launches, and revenue initiatives to life on site.

The ideal candidate will have Shopify experience, strong UX/SEO fundamentals, and the ability to translate business priorities into seamless online experiences.

Qualifications

• Bachelor’s degree in Business or equivalent.
• Certification in Google Platform is a plus.
• 2-5 years of experience managing e-commerce websites, ideally on Shopify.
• Hands-on experience with Shopify themes and content management.
• Understanding of UX and conversion optimization including A/B testing.
• Familiarity with HTML/CSS and frontend limitations.
• Experience with APIs, integrations, and ecommerce ecosystems.
• Proven ability to manage multiple projects in a fast-paced environment.
• Strong problem-solving skills and willingness to support launches outside normal hours.
• Ability to work cross-functionally and independently.

Responsibilities

• Own day-to-day website operations, ensuring a high-quality, performant, and conversion-optimized user experience.
• Plan and execute site updates, product launches, and content releases with Marketing, Sales, and Customer Experience teams.
• Manage onsite content, navigation, and merchandising to support campaigns and promotions.
• Maintain and optimize SEO foundations, including metadata and site structure.
• Execute Shopify theme updates and content changes.
• Manage promotional setup and teardown, including landing pages and time-bound content.
• Extend Shopify capabilities using metafields and storefront APIs.
• Collaborate with engineering to improve site speed and performance.
• Evaluate and manage third-party apps and integrations for marketing initiatives.
• Lead QA and user acceptance testing for site updates.
• Troubleshoot site issues and maintain uptime.
• Create documentation in Confluence for processes and configurations.
• Manage multiple concurrent projects in a fast-paced environment.
• Stay current on ecommerce trends and Shopify capabilities.

Skills

UX optimization

AB testing

Project management

Cross-functional collaboration

Problem solving

Quick learner

Independent work

Education

Bachelor’s Degree in Business or related field

Tools

Shopify

Shopify Themes

HTML/CSS

APIs & integrations

SEO basics

Job description

Face Reality Skincare was created with one goal: to give people clear skin for good. With over 50 million people experiencing the physical and emotional toll of acne each year in the US, we made it our mission to develop an effective way to achieve clear skin through our clinically verified Clear Skin Method TM , an adaptive method combining in-clinic treatments from certified skincare professionals, personalized at home product routines and lifestyle guidance. We are dedicated to giving not just real results but celebrating people and their skin at every part of their journey.

Our Core Values

Integrity, Inclusion, Collaboration, Adaptability, Accessibility

Our supportive business model ensures that everyone has a clear path to success and growth. We foster an inclusive space in which people are valued for who they are and are encouraged to collaborate to see goals fully realized. Fostering an open, honest culture gives us the opportunity to achieve greater trust internally and externally. Remaining flexible and adaptive allows us to remain responsive to the ever-changing world. Doing right, even if it is difficult, is of the utmost importance.

About the role

The Website Operations Manager plays a key role on the Digital team, owning the day-to-day execution of a best-in-class e-commerce experience across our B2B and B2C channels. This role is deeply embedded in a marketing- and sales-driven organization, partnering closely to bring campaigns, product launches, and revenue-driving initiatives to life on site. While focused on website operations and content management, this individual will collaborate cross-functionally to support new product launches, marketing campaigns, and digitally enabled learning and education experiences. This role requires a highly collaborative, detail-oriented problem solver who can translate business priorities into seamless online experiences. This position is a Hybrid position working out of our San Ramon office Tuesday - Thursday and remotely Mondays and Fridays. *Please note this position is not eligible for visa sponsorship. Candidates must have authorization to work in the US without current or future sponsorship.

RESPONSIBILITIES

• Own day-to-day website operations, ensuring a high-quality, performant, and conversion-optimized user experience
• Plan and execute site updates, product launches, and content releases in close partnership with Marketing, Sales, and Customer Experience teams
• Manage onsite content, navigation, and merchandising to support campaigns, promotions, and business priorities
• Maintain and optimize SEO foundations, including metadata, structured data, and site architecture to improve search visibility
• Execute and support Shopify theme updates, feature enhancements, and content changes
• Manage promotional setup and teardown, including campaigns, landing pages, and time-bound content
• Extend Shopify capabilities using metafields, storefront APIs, and automation tools (e.g., Shopify Flows)
• Partner with engineering and digital teams to improve site speed, scalability, and overall performance
• Evaluate and manage third‑party apps and integrations to support marketing and digital initiatives
• Lead QA and user acceptance testing for site updates, ensuring accuracy, functionality, and a seamless user experience
• Troubleshoot and resolve site issues, maintaining high uptime and performance standards
• Create and maintain clear documentation in Confluence for processes, releases, and site configurations
• Manage multiple concurrent projects, prioritizing effectively in a fast-paced environment
• Stay current on eCommerce trends, Shopify capabilities, and emerging technologies to continuously improve the site

Requirements and Qualifications

• Bachelor’s Degree in Business or equivalent combination of education and work experience
• Certification in Google Platform a plus
• 2-5 years of experience managing e-commerce websites, ideally on Shopify
• Hands‑on experience with Shopify themes, content management, and site operations
• Strong understanding of UX and conversion optimization, including A/B testing
• Working knowledge of SEO fundamentals and performance tracking tools
• Familiarity with HTML and CSS, with an understanding of front‑end limitations
• Understanding of APIs, integrations, payment gateways, and ecommerce ecosystems
• Experience managing third‑party apps and tools
• Proven ability to manage multiple projects in a fast‑paced environment
• Strong problem‑solving skills, with a focus on process improvement
• Ability to work cross‑functionally and independently
• Willingness to support key launches outside normal business hours
• Quick learner, comfortable adopting new tools and technologies

At Face Reality you will have the opportunity to:

• Partake in and contribute to a high‑growth brand journey
• Be part of a high performing growing team
• Contribute to executing initiatives across professional channels

Physical Demands

• Must be able to lift and carry objects weighing up to 25 pounds
• Ability to stand, walk, and bend for extended periods
• Excellent hand‑eye coordination and manual dexterity
• Ability to move around the office including stooping, crouching, and/or kneeling to troubleshoot issues
• Must possess a valid driver’s license and have a clean driving record
• Ability to perform repetitive tasks with accuracy and attention to detail
• Must be able to communicate effectively in verbal and written form
• Comfortable lifting, pushing, and pulling equipment and materials
• Comfortable using a computer, keyboard, and mouse

The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Salary: $105k - $115k, plus yearly bonus, award units and comprehensive benefits package