Shopify & Ecommerce Operations Lead

Face Reality; San Ramon (CA); Hybrid; USD 105,000 - 115,000; Full time

Job summary

Face Reality Skincare in San Ramon, CA seeks a Website Operations Manager to own the day-to-day e-commerce experience across B2B and B2C channels. This role sits in a marketing- and sales-driven organization, partnering to bring campaigns, product launches, and revenue initiatives to life on site.

The ideal candidate will have Shopify experience, strong UX/SEO fundamentals, and the ability to translate business priorities into seamless online experiences.

Qualifications

• Bachelor’s degree in Business or equivalent.
• Certification in Google Platform is a plus.
• 2-5 years of experience managing e-commerce websites, ideally on Shopify.
• Hands-on experience with Shopify themes and content management.
• Understanding of UX and conversion optimization including A/B testing.
• Familiarity with HTML/CSS and frontend limitations.
• Experience with APIs, integrations, and ecommerce ecosystems.
• Proven ability to manage multiple projects in a fast-paced environment.
• Strong problem-solving skills and willingness to support launches outside normal hours.
• Ability to work cross-functionally and independently.

Responsibilities

• Own day-to-day website operations, ensuring a high-quality, performant, and conversion-optimized user experience.
• Plan and execute site updates, product launches, and content releases with Marketing, Sales, and Customer Experience teams.
• Manage onsite content, navigation, and merchandising to support campaigns and promotions.
• Maintain and optimize SEO foundations, including metadata and site structure.
• Execute Shopify theme updates and content changes.
• Manage promotional setup and teardown, including landing pages and time-bound content.
• Extend Shopify capabilities using metafields and storefront APIs.
• Collaborate with engineering to improve site speed and performance.
• Evaluate and manage third-party apps and integrations for marketing initiatives.
• Lead QA and user acceptance testing for site updates.
• Troubleshoot site issues and maintain uptime.
• Create documentation in Confluence for processes and configurations.
• Manage multiple concurrent projects in a fast-paced environment.
• Stay current on ecommerce trends and Shopify capabilities.

Skills

UX optimization

AB testing

Project management

Cross-functional collaboration

Problem solving

Quick learner

Independent work

Education

Bachelor’s Degree in Business or related field

Tools

Shopify

Shopify Themes

HTML/CSS

APIs & integrations

SEO basics

Job description

Face Reality Skincare in San Ramon, CA seeks a Website Operations Manager to own the day-to-day e-commerce experience across B2B and B2C channels. This role sits in a marketing- and sales-driven organization, partnering to bring campaigns, product launches, and revenue initiatives to life on site.

The ideal candidate will have Shopify experience, strong UX/SEO fundamentals, and the ability to translate business priorities into seamless online experiences.