Website & Event Marketing Coordinator

Lipscomb University; Washington (District of Columbia); Remote; USD 80,000 - 120,000; Full time

Job summary

A leading university seeks a Director of Marketing and Communications to provide strategic oversight for marketing and branding efforts. This remote/hybrid role involves leadership of a small team, budget management, and collaboration with stakeholders to enhance brand awareness and engagement. Ideal candidates will possess extensive experience in marketing strategies, excellent communication skills, and the ability to manage integrated campaigns.

Qualifications

• Five to 10 years of relevant experience required.
• Preferred: Five years strategic marketing/communications leadership.

Responsibilities

• Develop and implement strategies for marketing and communications.
• Supervise marketing and communications team and manage vendor relationships.
• Ensure alignment with NACADA's vision and brand across all communications.

Skills

Collaboration

Leadership

Organizational Skills

Written Communication

Verbal Communication

Education

Bachelor's degree

Advanced degree in marketing, communications, business administration, or related field

Job description

The Director of Marketing and Communications provides strategic organization-wide leadership around marketing, branding, and communications efforts for NACADA: The Global Community for Academic Advising. The incumbent will be responsible for developing, implementing, and evaluating comprehensive strategies that represent NACADA’s vision, mission, values, and goals. Reporting to the Executive Director of NACADA, this position provides oversight for all marketing and communications functions, with a focus on enhancing the association’s reputation, brand awareness, and engagement with multiple audiences (potential members, current members, institutional administrators, media outlets, and funding agencies). The Director of Marketing and Communications provides vision and oversight for NACADA’s website, social media, email marketing, and all internal and external communications to ensure alignment with the NACADA brand. This position is responsible for direct supervision of a small marketing and communications team, in addition to managing relevant vendor relationships. The Director will also develop and manage their area’s annual budget.

This position is remote and/or hybrid eligible. Additional details about potential remote/hybrid work will be discussed during interviews.

Minimum Qualifications:

• Bachelor's degree
• Five to 10 years of relevant experience

Preferred Qualifications:

• Advanced degree in marketing, communications, business administration, or related field
• Five years of experience providing strategic marketing and/or communications leadership
• Proven ability to collaborate with colleagues, vendors, and stakeholders to maintain brand alignment across a variety of media and platforms
• Evidence of leading successful integrated marketing campaigns and managing large-scale projects
• Experience with management of digital marketing and communications tools, including content management systems and social media platforms
• Experience with hiring, managing, and evaluating staff
• Excellent organizational skills and attention to detail
• Strong Microsoft Office skills, including Excel and PowerPoint
• Excellent written and verbal communication skills