Website Content Manager

TPI Global Solutions; Atlanta (GA); On-site; USD 50,000 - 75,000; Full time

Job summary

TPI Global Solutions in Atlanta, GA is seeking a Website Migration Content Specialist to localize the client Center Websites platform and drive a smooth rollout to the US dealer network.

You will create, customize, and format content in Storyblok, migrate existing dealer sites, ensure SEO-friendly pages, QA for accuracy, and collaborate with cross-functional teams to improve content processes and documentation.

Qualifications

• Bachelor’s degree in digital marketing, communications, web design or similar required.
• 2–5 years in NA automotive or digital marketing fields.
• 2–5 years as Content Manager/Author with CMS experience (Storyblok or similar).
• Experience with SEO and managing complex projects.

Responsibilities

• Create, customize, edit, and format content within Storyblok CMS for consistent UX across dealer sites.
• Analyze and migrate dealers’ websites to the new Center Websites platform with accuracy.
• Develop unique dealer Center Websites including layouts, content, imagery, and SEO optimization.
• QA dealer websites for formatting, links, and presentation quality.
• Provide onboarding, training, and support to dealers and content contributors.

Skills

Content management

Storyblok

SEO

Project management

MS Office

Education

Bachelor’s degree in digital marketing, communications, web design or similar

Tools

Storyblok

MS Office

Job description

Title: Website Migration Content Specialist

Duration: The contract would last through the end of December 2026

Position overview:

Come join a team of change agents to drive the continuous transformation of our digital ecosystem. We are looking for a detail-oriented and creative Website Migration Content Specialist to work with our client Center Website team to drive the innovation and growth of our platform that offers a seamless, integrated, high-quality, and visually appealing client experience for customers visiting our dealers’ websites.

This role will focus primarily on localizing the client Center Websites platform and ensuring a successful roll-out to the US dealer network. In this role, you will be at the forefront of shaping our client dealers’ digital presence and crafting premium web experiences for our customers. You will play a vital part for a growing need of the business and will provide input on the future of our digital product portfolio. Get ready to transform client’s digital ecosystem and shape our dealers’ online presence!

• Create, customize, edit, and format content within the Content Management System (CMS) – Storyblok - to ensure a consistent and engaging user experience across client Center Websites.
• Analyze and migrate dealers’ current websites to the new client Center Websites platform, ensuring accuracy and consistency.
• Create unique client Center Websites (including page layouts, content, imagery, and optimized for SEO) utilizing Storyblok, marketing & design guidelines, templates, best practices, technical requirements, and editorial guidelines.
• QA dealer websites to identify and address any issues related to formatting, links, and overall presentation.
• Assist in designing a smooth onboarding experience for dealers based on existing systems and dealer requirements.
• Collaborate with an international team of Content Managers, dealers, internal teams, support teams, and product teams.
• Create and maintain documentation for content management processes and guidelines, and implement continuous process improvement efforts based on learnings.
• Promote the new website platform and manage expectations with dealers.
• Provide training and support to dealers, their agencies or other content contributors on Storyblok best practices, content management processes, and tools.
• Provide new feature roll-out support to dealers, troubleshooting support, frequently asked questions documentation, documentation of dealer requirements and feedback etc.
• Follow website & SEO best practices and serve as a subject matter expert to internal teams.

Qualifications

Education:

• Bachelor’s degree in digital marketing, communications, web design or similar required

Experience (Job and Industry):

• 2 - 5 years of experience in the North American automotive industry, Digital Marketing industry, or related field
• 2 - 5 years of experience as a Content Manager / Author or similar role, with a focus on content management within Storyblok or similar CMS
• Experience with Search Engine Optimization (SEO)
• Experience in managing complex projects and/or marketing technology operations
• Previous experience in cross-functional teams and projects required, preferred with international teams
• Knowledge of dealership digital marketing processes in the automotive industry is helpful
• Advanced experience with standard MS Office applications (Excel, Word, PowerPoint, etc.)