Web Marketing Manager

Ladders; United States; A distancia; USD 108.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Flexible hours

401(k) plan with matching

Health Savings Account (HSA)

Descripción de la vacante

Ladders is seeking a Web Marketing Manager to lead the company’s online presence from a remote US base. You’ll align with product marketing, sales, design, and development to create high-performance web experiences across the buyer journey.

Ideal candidates bring strategic thinking, site performance management, and cross-functional execution in a B2B tech environment, with strong Drupal/GA4/Adobe Analytics knowledge.

Formación

• 7+ years of experience in web marketing, ideally within the B2B tech/software sector.
• Proven success driving website performance improvements through redesigns, restructures, optimizations, and measurable outcomes.
• Ability to discern high-impact business requests from lower-value requests.
• Experience managing multiple projects simultaneously with minimal oversight.
• Excellent communication skills, especially with non-web stakeholders.
• Familiarity with content management systems, with Drupal preferred, and analytics platforms such as GA4 and Adobe Analytics.
• General knowledge of HTML, CSS, and JavaScript to collaborate effectively with developers.
• Understanding of SEO and AEO principles, both technical and editorial.

Responsabilidades

• Oversee the content and performance of the company’s website, ensuring optimal organization and efficiency.
• Manage web projects end to end, including scoping, scheduling, reviews, and stakeholder communication.
• Collaborate with product marketing and sales to translate business needs into effective web pages.
• Participate in design reviews and provide feedback aligned with business objectives and best practices.
• Ensure development aligns with design specifications for speed and accessibility.
• Work with conversion optimization specialists to determine testing strategies and interpret results.
• Use analytics to identify site issues and implement improvements.

Conocimientos

Web marketing experience

B2B tech knowledge

Analytics platforms

HTML/CSS/JS

SEO/AEO

Herramientas

Drupal

GA4

Adobe Analytics

Descripción del empleo

For our client, we are seeking a Web Marketing Manager to join the team of a leader in the Enterprise Technology space. This role will own the company’s website marketing presence and help shape how digital experiences support demand, engagement, and conversion across the buyer journey. You will partner closely with product marketing, sales, design, development, and conversion optimization teams to turn business needs into effective web experiences. The ideal candidate brings a balance of strategic thinking, site performance management, and cross-functional execution in a B2B technology environment.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $108,000 – $130,000 annually

Responsibilities

• Oversee the content and performance of the company’s website, ensuring optimal organization and efficiency
• Manage web projects end to end, including scoping, scheduling, reviews, and stakeholder communication
• Collaborate with product marketing and sales to translate business needs into effective web pages
• Participate in design reviews and provide feedback aligned with business objectives and best practices
• Ensure development aligns with design specifications for speed and accessibility
• Work with conversion optimization specialists to determine testing strategies and interpret results
• Use analytics to identify site issues and implement improvements

Qualifications

• 7+ years of experience in web marketing, ideally within the B2B tech/software sector
• Proven success driving website performance improvements through redesigns, restructures, optimizations, and measurable outcomes
• Ability to discern high-impact business requests from lower-value requests
• Experience managing multiple projects simultaneously with minimal oversight
• Excellent communication skills, especially with non-web stakeholders
• Familiarity with content management systems, with Drupal preferred, and analytics platforms such as GA4 and Adobe Analytics
• General knowledge of HTML, CSS, and JavaScript to collaborate effectively with developers
• Understanding of SEO and AEO principles, both technical and editorial

Benefits

• Competitive salaries and comprehensive benefits
• Flexible hours with generous Responsible Time Off (RTO) for work-life balance
• Paid holidays and sick leave
• 401(k) plan with matching contributions
• Health Savings Account (HSA) with employer contributions and Flexible Spending Account (FSA) options
• Up to 12 weeks of paid parental leave and 10 weeks of adoption leave
• Modern collaborative offices in several U.S. locations and abroad
• Reimbursements for gym, cell phone, and internet expenses
• Access to wellness apps and Employee Assistance Programs (EAP)
• Discounts on pet insurance, electronics, travel, and other perks
• Lifetime access to the company’s account
• Benefits navigation through a health benefits app
• Virtual healthcare access via a primary care service

Our client is an equal opportunity employer.