Web Experience & Growth Lead (CMS, SEO, CRO)

Jobtailor; Nashville (TN); On-site; USD 90,000 - 140,000; Full time

Job summary

Jobtailor in Nashville seeks an experienced web marketing and CMS lead to drive improvements across CMS architecture, performance, accessibility, and mobile responsiveness.

You will partner with business and technical teams to prioritize enhancements, govern content strategy, SEO, analytics, and integrations, while leading cross-functional projects to deliver scalable, compliant digital experiences.

Qualifications

• 5+ years of experience managing enterprise websites or digital marketing programs.
• Experience leading web development and design teams or external agencies to execute web products.
• Experience with CMS platforms such as AEM, Sitecore, WordPress or similar enterprise CMS.
• Working knowledge of HTML, CSS, JavaScript, SEO best practices, and web accessibility standards.
• Experience using web analytics platforms such as GA4, Adobe Analytics, or similar.

Responsibilities

• Drive continuous improvements to CMS architecture, website performance, accessibility, mobile responsiveness, and overall digital experience.
• Partner with business stakeholders and technical teams to define and prioritize website enhancements and new functionality.
• Collaborate with Digital SMEs to ensure integrations with CRM, marketing automation, analytics, and other enterprise marketing technologies.
• Evaluate emerging web technologies and recommend solutions that improve scalability, security, performance, and customer experience.
• Lead website information architecture and content strategy with Marketing stakeholders.
• Establish governance processes for consistent navigation, messaging, visual identity, and content quality across web properties.
• Develop and maintain web publishing standards, CMS workflows, content lifecycle management, and editorial governance.
• Ensure website content is accurate, compliant, aligned with brand guidelines, and meets regulatory requirements.
• Monitor website performance and user behavior using analytics platforms to identify optimization opportunities.
• Lead UX research, usability testing, A/B testing, and conversion rate optimization initiatives.
• Develop and execute SEO, AEO, and GEO strategies.
• Partner with Analytics and Paid Media teams to measure performance, identify growth opportunities, and optimize user journeys.
• Establish KPIs and report website health, traffic, engagement, conversion performance, and optimization results.
• Manage day-to-day website operations, including content publishing, landing page development, functionality enhancements, bug resolution, compliance updates, CMS administration, and release planning.
• Coordinate end-to-end web initiatives from intake through launch with cross-functional teams.
• Define project scope, timelines, priorities, milestones, resource plans, and risk mitigation strategies with the Digital Delivery leader.
• Partner with web development resources to deliver projects on time, within budget, and to quality standards.
• Maintain website documentation, governance processes, release notes, and best practices.

Skills

CMS Management

Web Analytics

SEO Strategy

Project Management

UX Optimization

Stakeholder Management

Communication

Cross-functional Collaboration

Resourcefulness

Problem Solving

Education

Bachelor's degree in Marketing

Tools

AEM

Sitecore

WordPress

GA4

Adobe Analytics

Job description

Jobtailor in Nashville seeks an experienced web marketing and CMS lead to drive improvements across CMS architecture, performance, accessibility, and mobile responsiveness.

You will partner with business and technical teams to prioritize enhancements, govern content strategy, SEO, analytics, and integrations, while leading cross-functional projects to deliver scalable, compliant digital experiences.