Web & Digital Content Lead — Member Experience (Hybrid)

Construction Financial Management Association (CFMA); Princeton (NJ); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Annual bonus

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with employer match

Life & AD&D (2x salary)

Short-term & Long-term Disability

PTO 20 days + holidays

Job summary

CFMA, a nonprofit serving construction financial professionals, seeks a Web & Digital Content Manager to own cfma.org and the member experience across our website and email channels. You'll lead content organization, tagging, SEO, and UX practices, ensuring accessibility and smooth day-to-day site operations while collaborating with Education, Publications, Events, and Chapter Relations teams.

Reporting to the Director of Communications, you’ll manage vendors, oversee analytics, train staff,

Qualifications

• Bachelor’s degree or equivalent experience in a related field.
• 3-5 years managing websites and digital content in a professional setting.
• Hands-on CMS experience including page building, navigation, and user/permission management.
• Working knowledge of HTML and CSS.
• Experience managing an email marketing or automation program (HubSpot strongly preferred).
• Experience with Google Analytics (GA4) and SEO fundamentals (metadata, internal linking, Search Console).
• Experience QA/testing and working with vendors.
• Strong writing, editing, and organizational skills.

Responsibilities

• Own cfma.org day-to-day, keeping pages, navigation, and content accurate, accessible, and on-brand.
• Shape the site around what members are trying to accomplish, so they can quickly find content, education, and resources that fit their goals.
• Apply UX and accessibility (WCAG) best practices to page layouts, forms, and member paths.
• Develop and maintain tagging, taxonomy, and naming standards for content organization.
• Own on-page SEO and a regular content governance cycle to review, update, and retire content.
• Partner with Education, Publications, and other teams to bring content to the web in a consistent, repeatable way.

Skills

Content strategy

Analytics mindset

Writing & editing

Cross-functional collaboration

Project management

Education

Bachelor's degree in communications, marketing, information science, or related field

Tools

HubSpot

GA4

Google Search Console

CFMA CMS (cfma.org)

monday.com

Job description

CFMA, a nonprofit serving construction financial professionals, seeks a Web & Digital Content Manager to own cfma.org and the member experience across our website and email channels. You'll lead content organization, tagging, SEO, and UX practices, ensuring accessibility and smooth day-to-day site operations while collaborating with Education, Publications, Events, and Chapter Relations teams.

Reporting to the Director of Communications, you’ll manage vendors, oversee analytics, train staff,