Web Developer II

University Of Florida; Gainesville (FL); Remote; USD 50,000 - 75,000; Full time

Job summary

A leading institution seeks a Web Maintenance Specialist to manage and enhance digital content across departmental sites. The role requires a Bachelor's degree with relevant experience, focusing on web maintenance, user engagement, and analytics. Candidates should be proficient in WordPress and have a solid understanding of digital content strategies. The position is available remotely with a deadline for applications set for July 4, 2025.

Qualifications

• Bachelors degree and 2 years experience or Associate degree and 4 years experience.
• Experience in web development and analytics.
• Strong verbal and written communication skills.

Responsibilities

• Assist with web maintenance and develop landing pages.
• Optimize web content for search and user engagement.
• Analyze and report on web traffic trends.

Skills

Web content updating

Web writing

Content strategy

Google Analytics

Google Tag Manager

User Interface (UI)

User Experience (UX)

Education

Bachelor's degree in relevant field

Associate degree with relevant experience

Tools

WordPress

Job description

Apply now Job no: 536090
Work type: Staff Full-Time
Location: Main Campus (Gainesville, FL)
Categories: Computer Science, Information Technology
Department: 26010700 - HH-HHP-PUBLIC RELATIONS

Classification Title:

A Bachelors degree in an appropriate area of specialization and two years of appropriate experience, or an Associate Degree and four years years of appropriate experience.

Job Description:

Collaborate with department leads to assist with web maintenance on department-adjacent sites.

Maintain dashboards for internal stakeholders to visualize traffic trends and engagement rates, and translate website analytics (e.g., Google Analytics) into strategic improvement recommendations. Optimize web content for traditional search as well as AI-powered search tools like Google AI Overview and ChatGPT to enhance discoverability.

Proactively refine and remove outdated content to keep the digital experience relevant and engaging. Write using a simple, clear and straightforward style and ensure all content aligns with UF’s branding and voice.

Develop strategic landing pages for digital ad campaigns to drive engagement. Contribute to digital content strategy planning, aligning web efforts with recruitment, student success and college-wide communication goals.

Work closely with HHP’s graphic designer to develop multimedia needs to enhance the user experience.

Maintain Web Content Accessibility Guidelines (WCAG) AA Accessibility compliance to align with university standards.

Maintain understanding of current web technologies or programming practices through continuing education, reading or participation in workshops or groups.

Salary is commensurate with qualifications and experience.

Required Qualifications:

A Bachelors degree in an appropriate area of specialization and two years of appropriate experience, or an Associate Degree and four years years of appropriate experience.

Preferred:

Minimum of two years of experience developing websites.
Proficient using WordPress.
Tasks require appropriate experience updating web content, web writing, content strategy and digital content coordination.
Basic understanding of web accessibility, WCAG 2.X, Section 508 compliance
Proficient using Google Analytics and Google Tag Manager.
Excellent written and verbal communication skills.
User Interface (UI) and User Experience (UX) knowledge are preferred.
Experience with trend analysis and web-based data analytics to make data-driven decisions.

Special Instructions to Applicants:

In order to be considered a cover letter, resume, and contact information for at least three professional references must be uploaded to this requisition.

This position will be remote. Must be available during business hours eastern standard time.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

Health Assessment Required:

Health Assessment Required: No

Advertised: 09 Jun 2025 Eastern Daylight Time
Applications close: 04 Jul 2025 Eastern Daylight Time