Web Developer and Content Specialist

Trilogy Health Services; Kentucky; On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Weekly pay

401(k) Company Match

Student Loan Repayment

Health insurance

Dental insurance

Mental Health Support Program

Tuition Reimbursement

Job summary

Trilogy Health Services in Louisville, KY is seeking a Website Optimization Specialist to oversee the development, optimization, and maintenance of our corporate website and landing pages, ensuring a high-performing user experience. You will work with Growth and Creative teams to implement SEO best practices and track performance.

Responsibilities include designing landing page experiences, managing media assets, supporting campaigns, and providing data-driven insights.

Qualifications

• Bachelor's degree required.
• 1–3 years of web optimization experience.

Responsibilities

• Translates media strategy into effective landing page experiences.
• Collaborates with Growth team on seasonal marketing campaigns.
• Explores digital trends to improve site performance and usability.
• Assesses website performance and provides monthly insights to leadership.
• Manages website media library (photos, videos, icons).
• Supports SEO best practices for new and existing content.
• Develops and maintains tracking numbers and links across media channels.
• Coordinates with online chat and conversion partners to maintain site functionality.
• Performs ongoing site maintenance including content updates.
• Troubleshoots website issues and resolves problems.

Skills

SEO

Web analytics

Landing page optimization

Content management

Education

Bachelor Degree

Tools

CMS

Job description

JOIN TEAM TRILOGY

Weekly pay, health and dental after your first month, student loan repayment, a competitive 401(k) match, and more! Make a living while you make a difference at Trilogy Health Services – a senior living provider with the continuous goal of being the Best Healthcare Company in The Midwest.

POSITION OVERVIEW

Job Summary
This Website Optimization Specialist oversees the development, optimization, and ongoing maintenance of the organization's website and landing pages to deliver a seamless, high-performing user experience. This role collaborates with growth and creative teams to execute digital campaigns, implement SEO best practices, and enhance site functionality. This position monitors performance, manages content and assets, and continuously improves the site through data-driven insights and optimization efforts.

Roles and Responsibilities

• Translates media strategy into effective landing page experiences by designing, building, and optimizing pages that guide users through a seamless, customer experience.


• Collaborates with the Growth team to create seasonal marketing campaigns.


• Explores digital trends, identifying opportunities to improve site performance, usability, and overall digital experience.


• Assess website performance and provides monthly reporting and insights to be shared with Growth Team leadership.


• Manages website media library, including tagging and organizing of photos, videos and icons for website and landing page use.


• Partners with the creative team to support SEO best practices for new and existing content.


• Develops, implements, and maintains tracking numbers and links across various media channels.


• Coordinates with online chat and conversion optimization partners to add, update, and maintain site functionality.


• Performs ongoing website maintenance, including updates to photography, room pricing, campus information, and other content.


• Troubleshoots website issues and provide timely problem resolution.


• Other duties as assigned.

Qualifications

• Education: Bachelor Degree


• Experience: 1-3 years

Physical Requirements

Sitting, standing, bending, reaching, stretching, stooping, walking, and moving intermittently during working hours. Must be able to lift at least 50lbs. Must be able to maintain verbal and written communication with co-workers, supervisors, residents, family members, visitors, vendors, and all business associates outside of the health campus.

Travel

Yes: Minimally, as required (Typically less than 10%)

LOCATION

US-KY-Louisville

Trilogy Health Services

303 N. Hurstbourne Parkway

Louisville

KY

BENEFITS

• Competitive salaries and weekly pay


• 401(k) Company Match


• Mental Health Support Program


• Student Loan Repayment and Tuition Reimbursement


• Health, vision, dental & life insurance kick in on the first of the month after your start date


• First time homebuyers' program


• HSA/FSA


• And so much more!

LIFE AT TRILOGY

Whether you're looking for a new chapter, a change of pace, or a helping hand, Trilogy is committed to being the best place that you've ever belonged.

Six months of training, orientation and fun! We believe in setting our employees up for success. That's why your first six months are referred to as your "blue-badge" period - a time where you are encouraged to ask questions, ask for help when needed, and familiarize yourself with the company culture. Even when your blue badge period ends, you can rest assured that the Trilogy team will always have your back.

ABOUT TRILOGY HEALTH SERVICES

As one of Fortune's Best Places to Work in Aging Services, a certified Great Place to Work, and one of Glassdoor's Top 100 Best Companies to Work, Trilogy is proud to be an equal opportunity employer committed to helping you reach your full potential and to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy or any other protected characteristic as outlined by federal, state or local laws.

FOR THIS TYPE OF EMPLOYMENT STATE LAW REQUIRES A CRIMINAL RECORD CHECK AS A CONDITION OF EMPLOYMENT.