Web Designer & SEO Specialist

Focus on the Family; Colorado Springs (CO); On-site; USD 78,000 - 91,000; Full time

Benefits offered by this job

Norton LifeLock ID Theft Coverage

Legal Shield/ID Shield Coverage

AFLAC

403B Retirement Plan

Vacation Time

Holidays

Bookstore Discount

Fitness Center

Medical Plan, Dental Plan, Vision Plan

Life Insurance, Disability Insurance

Tuition Reimbursement

Job summary

Focus on the Family seeks a web-focused designer/developer to design, build, and maintain responsive WordPress experiences aligned with brand standards and accessibility. You will implement pages using the shared design system, ensure performance budgets, and instrument pages for tracking per data-layer standards, collaborating with marketing, design, and data teams to optimize UX and SEO.

Responsibilities include experimenting with A/B and multivariate tests, applying technical SEO practices,

Job description

Design and optimize responsive WordPress experiences while advancing technical SEO, experimentation, and brand consistency.

Responsibilities

• Design, build, and maintain responsive landing pages and web content for assigned brand areas in WordPress using best practices for usability, accessibility, and performance
• Use the organization’s shared design system/component library to keep visual and functional consistency across the site
• Implement pages and features that meet performance budgets and Core Web Vitals standards
• Ensure new pages and features are properly instrumented for tracking following the organization’s data-layer standards, partnering with web dev/design and data/reporting teams
• Apply established technical SEO and AI-discoverability practices when building or updating content pages; partner with marketing SEO/GEO specialists for content-level needs
• Implement experimentation on department-owned pages using the organization’s testing/personalization platform:
  • A/B and multivariate testing on campaign pages, CTAs, conversion paths, and personalized experiences
  • Use results to identify constituent needs, friction points, and opportunities to improve navigation, comprehension, engagement, conversion, and satisfaction
• Set up and manage multi-armed bandit (“king of the hill”) testing when appropriate to increase traffic to better-performing treatments over time
• Ensure each campaign, product page, and conversion path launches with a testing/optimization plan
• Partner with the Marketing Cloud Personalization lead to implement personalized experiences and ensure they are properly tested for performance
• Monitor and report test outcomes and treatment performance for department-owned pages, and feed learnings into future builds
• Participate in the link/page monitoring process and resolve flagged issues within department pages promptly
• Support content and marketing teams with hands-on landing page, campaign page, and product page execution, including video-first content presentation
• Bring department-specific priorities and technical needs into cross-team coordination (sprint planning, RFCs)
• Participate in code/technical reviews to maintain architectural consistency across a matrixed team
• Troubleshoot and resolve day-to-day technical issues on department-owned pages
• Build functional pages and templates from wireframes, mockups, or campaign requirements, aligning with brand standards and UX expectations
• Implement and maintain front-end functionality and interactive components using HTML, CSS, JavaScript, and related technologies
• Support content personalization, gated content access, and user authentication experiences where applicable
• Conduct QA across cross-browser, cross-device, and mobile experiences; correct issues directly or coordinate with stakeholders
• Optimize landing pages, articles, and other content for search visibility and discoverability using current SEO/GEO best practices
• Research keywords, search intent, metadata, headings, and schema to improve organic performance
• Monitor search rankings, traffic trends, and content performance for assigned brand areas and recommend technical and content improvements
• Improve speed and reliability through image optimization, performance enhancements, plugin management, and other web maintenance practices
• Publish and format articles, reviews, and digital content in WordPress with clean rendering and alignment to brand/editorial standards
• Build, configure, and maintain web forms and related integrations to support data capture, lead flow, and campaign effectiveness
• Research, test, configure, and maintain plugins/tools/features that improve site functionality, reliability, and conversion performance
• Maintain version control and follow development workflow practices for assigned web projects and updates
• Provide WordPress and related tool subject matter expertise and administrative support for assigned brands
• Create and maintain documentation, training resources, and support materials for webpage development, content publishing, and troubleshooting
• Stay current with WordPress updates, SEO/GEO trends, security practices, accessibility standards, and related technologies; recommend updates to the Brand Marketer and stakeholders as appropriate
• Process webpage redirects, create QR codes, and complete other technical web support tasks needed for campaign/content execution
• For multi-brand assignments, balance competing requests to support publishing schedules, campaign timing, and organizational priorities
• Independently build, configure, test, deploy, and maintain WordPress pages, templates, components, and features for department campaigns, products, content, and initiatives
• Develop and customize WordPress themes, templates, blocks, patterns, custom post types, taxonomies, and approved plugins using established organizational standards
• Translate approved designs/wireframes/requirements into responsive, accessible, and maintainable WordPress experiences using HTML, CSS, JavaScript, PHP, and established development patterns
• Configure page layouts, forms, media, metadata, redirects, and reusable content elements while preserving content quality, technical SEO, accessibility, and performance
• Follow source-control, code-review, testing, staging, release, documentation, and post-deployment validation processes
• Test WordPress changes for functionality, responsive behavior, browser compatibility, accessibility, analytics, technical SEO, and regression issues before release
• Troubleshoot routine WordPress issues involving templates, content display, forms, plugins, browser behavior, performance, and department pages
• Evaluate requested plugins and third-party scripts against standards for security, privacy, accessibility, performance, and maintainability; elevate approval decisions when required
• Follow WordPress core/theme/plugin/dependency maintenance practices; coordinate significant updates or production risks with the Lead Web Developer and other technical teams
• Identify gaps in components/templates/development standards and propose reusable improvements to Corporate Web Developer/UI-UX instead of creating isolated solutions
• Document significant configurations, customizations, dependencies, and implementation decisions for long-term support
• Support content creators and marketing partners in effective use of approved WordPress templates, components, and publishing practices
• Escalate architectural questions, security concerns, and significant performance issues or proposed exceptions to established standards
• Support digital stakeholders with varying technical expertise; elevate complex issues to appropriate teams as needed
• Collaborate with editors, designers, marketers, content producers, and technical teams to ensure consistent execution across assigned brands
• Perform other duties as assigned

Requirements

• Bachelor’s degree in digital media, computer science, marketing, or a related field, or equivalent experience
• 5-7 years of experience with digital content management, especially WordPress
• Expert knowledge of WordPress, preferably using Elementor and related add-ons
• Above-average understanding of HTML, CSS, JavaScript, and core web concepts
• Working knowledge of SEO and GEO principles, including keyword research and on-page optimization (including high-volume publishing for portfolio assignments)
• Working understanding of UX/usability best practices and ability to execute within an established design system
• Experience with A/B testing or experimentation platforms (e.g., Optimizely, VWO, or similar); familiarity with multi-armed bandit/adaptive testing is a plus
• Understanding of conversion rate optimization (CRO) principles
• Familiarity with tagging/analytics implementation (e.g., Google Tag Manager) or willingness to learn
• Comfort working in a matrix structure, taking day-to-day direction from a Marketing Manager while following technical standards from a separate Corporate Web Developer
• Experience with Git or another version-control system
• Knowledge of digital toolsets, including enterprise-level content management systems and community software
• Experience managing projects, timeframes, and planning
• Knowledge of web accessibility best-practice standards
• Salesforce or other CRM knowledge preferred; general marketing experience helpful
• Strong technical skills in WordPress page building, custom theming, and maintenance
• Experience building video-forward web pages or content experiences
• Experience with headless CMS platforms or willingness to build these skills if the organization migrates
• Strong written communication skills, including writing/editing for digital engagement and creating training/documentation materials
• Organized and detail-oriented with strong quality assurance habits
• Ability to manage multiple brands, shifting priorities, and tight deadlines simultaneously
• Demonstrates commitment to continually developing skills and competencies

Technologies

• WordPress, Elementor, HTML, CSS, JavaScript, PHP
• Core Web Vitals
• A/B testing, multivariate testing, multi-armed bandit testing
• Optimizely, VWO
• Marketing Cloud Personalization
• Google Tag Manager
• Git
• Salesforce
• QR codes
• WordPress core, theme, plugin maintenance

Benefits

• Norton LifeLock ID Theft Coverage
• Legal Shield/ID Shield Coverage
• AFLAC
• 403B Retirement Plan
• Vacation Time & Vacation Payout
• Sick Time
• Holidays
• Service Awards
• Community Service Days
• Bookstore Discount
• Fitness Center
• Medical Plan, Dental Plan, Vision Plan
• Life Insurance, Disability Insurance
• Flexible Spending Accounts
• EAP (Employee Assistance Program)
• Tuition Reimbursement
• Warehouse Membership Reimbursement

Location & Working Environment

• Colorado Springs, CO (onsite)
• Works primarily in an office environment
• Requires sustained periods of computer-based work
• May require occasional evening or weekend work during campaign launches, breaking news cycles, or project deadlines

Pay Range

• USD 77,608 - 91,144 per year

Application Materials

• Cover letter
• Resume/CV

Timeline

• Posting date: September 15, 2026
• Priority deadline: September 30, 2026 (applications submitted by this date receive priority)
• Posting remains open until filled
• Potential start date: October 12, 2026
• Posting contact email: [e-mail]

Character & Stewardship

• Exemplifies Ephesians 5:1-2 and pursues the Great Commission (Matthew 28:19-20)
• Maintains a courteous, Christ-like attitude and adheres to the Standard of Moral Conduct and Statement of Faith
• Upholds Focus on the Family’s ministry in prayer and engages in Christian ministry aligned with core values
• Stewards donor-supported ministry resources and protects donor-provided funds
• Efficiently steward assigned brand web resources and choose tools/plugins that maximize ministry impact at responsible cost

Additional Duties

• Performs other duties as assigned