Web Designer & Digital Experience Coordinator

Fort Lauderdale United FC; Fort Lauderdale (FL); On-site; USD 29,000 - 39,000; Full time

Benefits offered by this job

Performance bonus

Job summary

Fort Lauderdale United FC is seeking a hands-on Web Designer to own the visual design, UX, and ongoing maintenance of the club’s web properties in English and Spanish. You will ensure brand-aligned, responsive experiences that engage visitors and convert them into buyers and members.

Join a fast-paced, in-person team that collaborates with Digital Media & Social on landing pages, microsites, and campaigns to optimize conversions, ticket sales, and youth program enrollments.

Qualifications

• 2 years of web design experience with a portfolio demonstrating strong visual design and UX sensibility.
• Proficiency in WordPress, Webflow, or equivalent CMS platforms.
• Strong skills in Adobe XD, Figma, or similar UI/UX design tools.
• Working knowledge of HTML and CSS for front-end customization.

Responsibilities

• Design and maintain the club website and microsites (women’s team, men’s team, youth platform) in English and Spanish.
• Create and update landing pages for ticket sales, youth program enrollment, sponsorship inquiries, and event promotions.
• Ensure all web design is consistent with brand guidelines and visually compelling across desktop and mobile.
• Collaborate with the SEO/SEM Manager on conversion-optimized page layouts and UTM-tracked landing pages.
• Build and update web graphics, banners, and digital display assets.
• Manage CMS updates and content publishing for news, rosters, schedules, and promotions.
• Conduct regular UX audits and recommend improvements to site navigation, load speed, and mobile experience.
• Support email template design in coordination with the Email & CRM Marketing Manager.

Skills

Web design

WordPress

Webflow

UI/UX tools

HTML/CSS

Tools

Adobe XD

Figma

Job description

This role is responsible for the visual design, UX, and day-to-day maintenance of Fort Lauderdale United FC’s web properties, ensuring the club’s websites are visually on-brand, easy to navigate, and optimized to convert visitors into ticket buyers, youth program enrollees, and fans. This position sits within Brand & Creative but works closely with the Digital Media & Social team on landing pages, campaign microsites, and conversion optimization.

Responsibilities

• Design and maintain the FTL UTD club website and microsites (women’s team, men’s team, youth platform) in English and Spanish
• Create and update landing pages for ticket sales, youth program enrollment, sponsorship inquiries, and event promotions
• Ensure all web design is consistent with brand guidelines and visually compelling across desktop and mobile
• Collaborate with the SEO/SEM Manager on conversion-optimized page layouts and UTM-tracked landing pages
• Build and update web graphics, banners, and digital display assets
• Manage CMS updates and content publishing for news, rosters, schedules, and promotions
• Conduct regular UX audits and recommend improvements to site navigation, load speed, and mobile experience
• Support email template design in coordination with the Email & CRM Marketing Manager

Qualifications

• 2 years of web design experience with a portfolio demonstrating strong visual design and UX sensibility
• Proficiency in WordPress, Webflow, or equivalent CMS platforms
• Strong skills in Adobe XD, Figma, or similar UI/UX design tools
• Working knowledge of HTML and CSS for front-end customization

Preferred

• Sports, entertainment, or ticketing website experience
• Experience designing bilingual (English/Spanish) web content
• Basic knowledge of GA4 and conversion tracking
• Familiarity with e-commerce or ticketing integrations

This is a hands-on, in-person role in a fast-paced, high-growth environment. Candidates should be prepared to work approximately 60 hours per week across six days and thrive in a culture built on hard work, accountability, and opportunity.

Compensation

Salary range: $29,000 – $39,200, depending on experience. Eligible for performance bonus tied to website performance, conversion optimization, ticket sales, youth program registrations, and digital user experience KPIs.