Social Media & Content Manager

Fort Lauderdale United FC; Fort Lauderdale (FL); On-site; USD 28,000 - 36,400; Full time

Benefits offered by this job

Performance bonus

Job summary

Fort Lauderdale United FC is seeking a Social Media & Content Manager to own FTL UTD’s organic presence across Instagram, TikTok, X, Facebook and YouTube, creating content that grows our fanbase and builds a passionate supporter culture in the USL.

This hands-on, in-person role in South Florida requires daily video content creation and editing, bilingual English/Spanish copy, live-match coverage, fan engagement, trend monitoring, and weekly reporting on reach, growth, and engagement.

Qualifications

• 2 years of social media management experience.
• Strong content creation skills: can shoot and edit vertical video independently.
• Native understanding of Instagram, TikTok, X, and YouTube algorithm dynamics.
• Bilingual (English/Spanish) strongly preferred.

Responsibilities

• Develop and execute the organic social media content calendar across all platforms.
• Create, shoot, and edit short-form video content daily (Reels, TikTok, YouTube Shorts).
• Write compelling bilingual (English/Spanish) copy for all social posts.
• Cover live match days on-site for real-time social content.
• Engage with fans, supporters groups, and community accounts.
• Monitor trends and identify timely content opportunities.
• Collaborate with Video, Design, and PR teams on campaign-level content.
• Report weekly on organic reach, follower growth, and engagement metrics.

Skills

Social media management

Video content creation

Video editing

Platform knowledge

Bilingual English/Spanish

Analytics & reporting

Job description

The Social Media & Content Manager owns FTL UTD’s organic social presence across Instagram, TikTok, X (Twitter), Facebook, and YouTube – creating content that grows our fanbase, engages the South Florida community, and builds the most passionate supporter culture in the USL.

Responsibilities

• Develop and execute the organic social media content calendar across all platforms
• Create, shoot, and edit short-form video content daily (Reels, TikTok, YouTube Shorts)
• Write compelling bilingual (English/Spanish) copy for all social posts
• Cover live match days on-site for real-time social content
• Engage with fans, supporters groups, and community accounts
• Monitor trends and identify timely content opportunities
• Collaborate with Video, Design, and PR teams on campaign-level content
• Report weekly on organic reach, follower growth, and engagement metrics

Qualifications

• 2 years of social media management experience
• Strong content creation skills: can shoot and edit vertical video independently
• Native understanding of Instagram, TikTok, X, and YouTube algorithm dynamics
• Bilingual (English/Spanish) strongly preferred

Preferred

• Passion for soccer and familiarity with South Florida’s Latin sports culture
• Experience growing an account from under 10K followers
• Photography skills

This is a hands-on, in-person role in a fast-paced, high-growth environment. Candidates should be prepared to work approximately 60 hours per week across six days and thrive in a culture built on hard work, accountability, and opportunity.

Compensation

Salary range: $28,000 – $36,400, depending on experience. Eligible for performance bonus tied to audience growth, engagement, content performance, ticket sales, and achievement of key organizational marketing objectives.